Love isn’t easy, and neither are Valentine’s Day promotions for small companies. How can a small business that doesn’t have anything to do with Valentine’s Day make itself relevant on a day that focuses on love and relationships?
If you’ve been racking your brain for unique ways your business can capitalize on Valentine’s Day this year and attract more customers, you’ve come to the right place. We’ve compiled 10 simple Valentine’s Day promotions that are easy to put together, cost-effective, and perfect for small companies. You’re going to love them!
10 Easy Valentine’s Day Promotions for Small Companies
Decorate your store or office
Work in an office where customers don’t typically come through? Post pictures of your office decorations on social media, send in a Valentine’s Day promotion email (see #2), and post on your blog to show how you’re celebrating Valentine’s Day and tie your business to the holiday.
Send a Valentine’s Day email
If you have an email list, it’s a great time to put it to use! (If you haven’t started using email marketing yet, click to open our blog post comparing the top email marketing tools in a new window.) Send an email to your list with details on a Valentine’s Day promotion you’re running. It’s a great spot to include photos of your Valentine’s decorations too!
Offer a sweetheart discount
You can spark up some new customer relationships by offering a sweetheart discount for Valentine’s Day. This can be in the form of a BOGO deal (Buy one for you, one for your sweetheart) or a discount for couples. Advertise your sweetheart discount ahead of time and consider offering it during the week leading up to Valentine’s Day.
Get creative with storytelling
If you have a great Valentine’s Day story, tell it to your customers. Examples include: An engagement or chance meeting leading to a relationship at your business, employee Valentine’s Day stories and memories, and any staff Valentine’s Day anniversaries. It will connect your business with Valentine’s Day and put you in front of more customers that may not have otherwise noticed your business.
Blog about Valentine’s Day
Simply blogging about Valentine’s Day in a way that’s relevant to your business can be a great Valentine’s Day promotion. Find ways to connect your industry or company to Valentine’s Day and write informative or entertaining blog posts about them.
- How Much Does the Valentine’s Day Industry Make Each Year?
- The Top 5 Valentine’s Day Gifts in 2017
- What Type of Jewelry Should You Give on Valentine’s Day?
Add some love to your logo
For the holiday season, many businesses opted to add a holiday touch to their logo as a way to show their festive spirit. You can do the same thing for Valentine’s Day this year by adding a touch of love to your logo with hearts, cupid’s bow and arrow, conversation hearts, lips, etc.
Offer a freebie on Valentine’s Day
This offer is especially great for retail establishments and restaurants. Offer a free dessert or small box of chocolates with every purchase over a certain amount on Valentine’s Day to bring lots of couples to your business.
Not everyone is excited about Valentine’s Day. Cater to the singles in your audience by doing a promotion that covers the other side of Valentine’s Day. You can ask social media followers to tell funny breakup stories, talk about the worst Valentine’s Day experience they’ve had, or tell what they’re going to do instead.
The little things count
If you run a store-front, there are tons of small touches you can add that lend the proper Valentine’s Day vibe. Grab some red heart stickers (or better yet, have some made with your company name and logo on them!) and use them to affix customer receipts to bags, hand them out to children in the store, or place them on certain items and offer an additional Valentine’s Day discount on those with the heart sticker.
Get help with your Valentine’s Day promotions
How will your customers learn about your deals and promotions for Valentine’s Day? One area to consider are your phone calls.
Every call that comes to your business offers a new chance to share your promotion, but finding the time to answer every call is difficult. Instead, you can have another qualified person answer those calls remotely by having your business calls forwarded to them at a low monthly rate.
Conversational virtual receptionists can tell your callers about your upcoming Valentine’s Day promotions, issue any greeting you specify to your callers, and follow call transfer and message-taking instructions. Your virtual receptionist will be able to amplify your upcoming promotions by ensuring every single caller hears about it.
For a limited time, we’re offering a 30 day free trial for new clients that want to try out a virtual receptionist. We know you’ll love working with our team!