Small business tasks range from managing the back-end of the business to front-facing customer service and marketing duties. Once a small business is running successfully and beginning to grow, many small business owners realize they just don’t have the time or energy to continue managing every aspect of their business.
As Kim at Small Biz Sense put it:
Letting go is so hard to do. It’s a known fact that most small business owners (myself included) start businesses trying to do everything on our own. What usually ends up happening is that we get burned out in the process.
Let me tell you, I’ve been there, done that and have gotten a T-shirt. For the longest time, I ran around like a headless chicken with a “Superwoman” cape on until I came to the realization that I needed help.
I realized that I needed to “work on my business and not in it”. Eventually, little by little I started delegating tasks to others. – Kim, CEO and Founder of Small Biz Sense
If you’re ready to work on your business more than you work in it, you can start delegating today to reduce your everyday involvement in the management of your business so you can better focus on top-level priorities.
10 tasks small business owners can start delegating today include:
- Email management
- Social media marketing
- Appointment management
- Administrative duties
And that’s just the beginning. We’ll go into more detail as well as talk about 6 more responsibilities small business owners can start delegating today to save time and become a more productive business owner.
10 Tasks Small Business Owners Can Start Delegating Today
If you still feel unsure about delegating tasks and responsibilities to others, you might enjoy our blog post about learning to delegate and the reasons it’s so essential for small business owners.
Email management. Email management goes beyond checking and answering email. Have someone set up folders in your inbox, notify you of important messages, keep up with “cookie cutter” replies, manage your email newsletter, etc. Email management is a time-consuming task that can be done more effectively when it’s someone’s sole responsibility instead of one of 50.
Telephone answering. Answering the phone is another time-consuming task and one that can have big productivity consequences – it takes an average of 24 minutes to recover from any type of distraction at work, and if you receive regular phone calls, those 24 minutes add up quickly. In addition to telephone answering, our virtual receptionists also take messages from callers and deliver them to you, perform warm transfers, and handle appointment booking.
Social media marketing. Managing your activity on social networks – Facebook, Twitter, LinkedIn, Pinterest, Snapchat, etc. – is one of the best responsibilities to delegate because just like email management, social media marketing is more effective when it is someone’s main focus instead of just one of many. Too much can fall through the cracks if you’re attempting to handle your business and your business’ pages on social media.
Need help with social media marketing? Check out sites like oDesk, LocalSolo, and CloudPeeps to find a freelancer within your price range.
Customer service duties. Customer service is arguably the most important front-facing aspect of your business. The way you treat customers will determine how successful you will be. You can only get away with sub-par customer service for a short period of time before word spreads, negative reviews accumulate, and your sales take a nosedive.
Our virtual receptionists are trained to offer excellent customer service to callers and live chat inquiries, so if you’re ready to start delegating customer service duties, you can sign up for a free 30 day trial of our services to see if it’s right for you.
Appointment management. If your small business takes a lot of appointments or if you’re constantly in meetings, it may be wise to start delegating appointment management to a third party provider like Conversational. We offer free appointment management with each of our virtual receptionist monthly plans, and we use the appointment booking software you prefer (if you have a preference). We have a list of software recommendations if you’re unsure of where to start.
Letting an experienced professional who is trained in customer service handle your appointment booking, rescheduling, and cancellations will free up a lot of your time and help reduce the number of no-shows you have to deal with by up to 75%. Click here to read more about our free appointment management service.
Other administrative duties. Managing your personal calendar, proofreading content, managing digital files and content, checking voicemail, and more can be delegated to a third party to free up even more of your time as a business owner. A virtual assistant is often the best choice for a small business owner who is interested in delegating a wide range of tasks. A virtual assistant handles more tasks than a virtual receptionist, who is limited to tasks involving the phone.
Virtual assistants can help with managing your personal calendar, proofreading and organizing blog content and marketing copy, managing your digital files, and keeping up with your voicemail inbox. Learn more about what our virtual assistants do here.
Event and travel planning. Busy business owners may find themselves travelling a lot for work or for fun. You might also find yourself attending lots of events and conferences, and after a while, all the travel and event plans become confusing and tough to manage on your own. Conversational virtual assistants can take care of event and travel planning by calling ahead to make your reservations, book rooms, buy tickets, confirm reservations, and research to find the best travel deals for you.
Think about how much time and stress you’ll save by delegating travel and event planning to a virtual assistant – it’s worth the low monthly cost.
Web development and design. Most small business owners are not web development and web design specialists, and that’s okay. Web development and design are highly specialized fields that require a lot of experience to be executed well. This is one area of your business you really can’t afford to try and handle on your own. Start delegating web development and design tasks to ensure your website looks professional, runs quickly, and appeals to customers rather than repelling them.
Data entry. If you’re using customer relationship management (CRM) software like Salesforce, you can start delegating data entry today to free up more of your time. Data entry is a repetitive task that doesn’t require advanced knowledge of your business – it’s essential to do, but you can spend your time on more valuable things. A virtual assistant from Conversational will be happy to assist you with data entry to sort through mounds of data and turn them into viable, sorted leads and prospects.
Bookkeeping and accounting. Finally, accounting and bookkeeping are often delegated to third parties because of their time-consuming and difficult nature. If you’re not a math whiz and don’t really like working with numbers, you can make your job much less stressful by delegating many of your bookkeeping and accounting duties to a trusted third party. Making sure someone is keeping an eye on the books, tax information, and helping you make the right financial decisions for your business is priceless.
If you really want to focus on top-level, high-priority tasks as a small business owner, you must start delegating today. Spending time on tasks and responsibilities that are necessary but don’t necessarily have to be done by you is a waste of time.
Take a step back from working in your business and renew your focus for working on your business. You’ll see the benefits right away. If you’d like to learn more about delegating your tasks to our virtual receptionists FREE for 30 days, click here to start your trial.