It’s impossible to convert 100% of your visitors into leads, but it is possible for you to increase lead generation rates dramatically. No matter how you’ve been generating leads in the past, you can always take action and make changes that can potentially double your lead generation efforts.
Here are 21 of our favorite methods to increase lead generation and convert more visitors into customers.
21 Methods to Increase Lead Generation
1. Use opt-in forms
If you don’t already have opt-in forms on your website, adding a few will help increase your lead generation. Of course, you have to give visitors something in return for subscribing to your newsletter or email list – a downloadable guide, a freebie, promises of great, valuable content every month, etc.
2. Customize landing pages
Landing pages are specially designed for specific marketing efforts and to increase lead generation. When used correctly, they can increase your conversion rate dramatically. You can use separate landing pages for different marketing campaigns to ensure each page is tailored to the specific type of marketing.
3. Provide a little social proof
When you design copy for your website, social proof is a powerful way to increase conversions. Millennials and many others rely on customer testimonials and reviews to make buying decisions. Add the number of subscribers or customers your visitor will be joining to show social proof.
4. Visit your site with fresh eyes
Maybe you have a cluttered website with too many ads, links or places for visitors to go. Think of your website like shopping at a store. If you go to a large department store it’s easy to get distracted from your original purpose. However, a small business specializing in one type of product makes it much easier to focus.
Your website needs to be more like a small business. If you give visitors too many options they will click away from the original offer bringing them to your website.
5. Use compelling CTAs
Website visitors like to be told what to do. Use call to action phrases to lead them to the right offer. Whether you want them to opt-in or buy, it helps to tell them what to do.
6. Try a video for a change
Written content only appeals to one audience. Some visitors want videos. If you can provide an explanation video it may be all you need to grab the attention of your visitor and convert them into a lead.
7. A/B test absolutely everything
Every element of landing pages should be A/B tested over and over until you find what works best. The images, headlines, bullet points and everything else should all be tested.
8. Speed up your website loading time
A faster website is key to increasing lead generation. When your site loads slowly, you lose conversions before you even have a chance to turn them into leads.
9. Give something away
If you want to drive more opt-ins, offer a free guide, set of tips or something else free of charge. Check out the post below for more ideas on how to implement the “free stuff strategy.”
10. Take a survey
Ask visitors to give you feedback about your site. Let them honestly tell you what they think of your content and other elements of your site. This will help you make good adjustments to increase your lead generation.
11. Let visitors download posts
Providing a downloadable option for posts makes it easier for those leading busy lives to read it later. You can easily provide a PDF link for downloading or just have the link sent to their email address.
12. Offer content upgrades
By adding opt-in content upgrades at the end of blog posts, you can build your list faster. For example, provide part one as a blog post, but part two only for those willing to subscribe to your newsletter.
13. Provide real value
Valuable blog posts (read: no fluff) with actionable steps make for better conversion rates. When you provide real value, visitors want more and they believe a newsletter or free guide will give them more value.
14. Use delayed pop-ups
A delayed pop up with an opt-in form allows the visitor to get hooked before you ask them to sign up. This is a great way to get them to subscribe to your list.
15. Collect email addresses in person
If you run a brick and mortar business with your online website, collect emails from this location too. You may not collect many, but you’ll be able to forge a personal connection with each lead which could increase your conversion rate.
16. Collect emails at trade shows
Maybe you attend trade shows every year. You can use a tablet or another device and collect emails at the show for a quick boost to your list.
17. Collect emails from blog comments
When someone leaves a comment, it’s a great way to reach out and get them to convert to your list. If they read through your blog post and cared enough to comment, chances are, they’ll be interested in hearing more about what you have to offer.
18. Use exit pop-ups
The last opportunity to grab leads before they leave is the exit pop-up. If used correctly, this is a great way to boost conversions. This is a great chance to use the notion of scarcity in your lead generation efforts.
19. Use SlideShare to drive traffic
SlideShare is very powerful and provides plenty of great traffic. You can use it with call to actions to get visitors to opt-in to your list.
20. Run a contest
People love contests and you can use one to increase lead generation. Ask visitors to submit videos, pictures or slogans and select a winner after the deadline. Of course, they have to enter their email to enter the contest.
21. Offer an opt-in form immediately
Sometimes, your landing page or website oversells, causing you to lose a lead. Any marketing, such as videos or articles on other sites, may be better served if they direct traffic to an opt-in form immediately. This can convert already convinced traffic into leads instead of making it harder for the visitor to find the opt-in form.