Creating a website and great content is no longer enough to get discovered online. These days, you’re tasked with ensuring people–your potential customers–can easily find you online in search and through organic means.
The best way to do it? Writing the kind of content that makes influential people and well-known blogs link back to your content.
Google has over 200 ranking factors that make up their complex search algorithms, and links are one of the most important signals that tell Google your site hosts valuable content that should be shown to as many people as possible.
But all that glitters is not gold. Not every link carries value for your website. If a site that is poorly ranked in search links to your content, it can actually hurt your own website’s ranking.
The only links that offer value to you are those earned by writing great content that reputable sites link to. Google launched a Penguin update last year to better determine the inherent value of each link.
3 Secrets to Getting Reputable Sites to Link to Your Content
Wondering how you can create great content that reputable sites want to link to? Keep reading.
1. Content must provide value to the reader
Your content has to be interesting to readers for reputable sites to decide to link to it, earning your website SEO juice. Content only provides value to readers if you make it interesting and useful to them.
Whether it’s a fresh perspective, a free download, or just really good writing, it has to make people react and feel they’ve not wasted time by reading it. Getting reputable sites to link to your content means they must first take notice of it. The best, most shareable content is what these big sites sprinkle into their articles to support and back up claims and statements they make.
2. Check your networks for opportunities
The connections you’ve already made and your existing network are great places to look for valuable linking opportunities for your website. Examples of places to reach out for links:
- Your university’s alumni organization
- Your local Chamber of Commerce
- Any professional organizations you belong to
- Local SBA chapters
- Your church or volunteer community
Just get in touch with right person at each organization (whoever handles media and content) and explain what your website is about, why it’s valuable, and ask them to link to your website in an upcoming article, or even a feature story about your brand.
3. Initiate valuable links by linking to them first
A surefire way to getting reputable sites to link to your content is by first linking to other articles and blog posts that you find interesting or valuable. Tag them on social media to let them know you’ve included them in your article, and don’t be shy to directly ask them to republish or share your content on their website and social media channels.
Knowing that you took the initiative to get the ball rolling is a great first impression to make on a brand or website you want to link to your site.