If you’re building a startup, creating a great website is one of the first things on your list. It seems like startup websites are visually distinguishable from other types of websites and are known for providing a unique browsing experience that feels high-tech and kind of luxurious.
But startup websites get something wrong most of the time, and it has a lot to do with the founder’s mindset.
Being the owner of a fast-growing startup means constantly adapting to shifting circumstances and trends. If you’ve managed to make it this far solely on your own knowledge and expertise, you’re owed a hearty congratulations.
But in most cases, it won’t take long before you realize that your skills and knowledge are limited–finite. You can’t know everything, and you can’t be a master in every aspect of business.
That’s one area where startup founders and business owners tend to go wrong when building a website.
It’s really tempting to take the role of building your startup website into your own hands, but if you truly want the best possible end product, you have to delegate responsibilities to other people that pick up where your skill set leaves off or thins out. And yes, sometimes that can be hard to do.
If you’re willing to hire people to help strengthen the areas you don’t know as much about, the website will turn out better and you’ll convert more visitors into customers.
After all, admitting your personal limits is a small price to pay for finding success. When founders refuse to give up creative control over their startup website, we see the same 3 things go wrong time and time again.
3 Things Most Startup Websites Get Wrong
Below, we’ll talk about 3 mistakes we see startup websites making and how they can be avoided.
1. Not using a custom domain
There’s no faster way to turn someone off from your website than by leading them to yourstartup.domain.com. It looks unprofessional, and there’s a suspicion that the owners of the business may actually be two 12 year old boys playing around on a computer (not that there’s anything wrong with that).
You can shop around and find the right domain for your startup without saddling it to an existing company’s domain name and simultaneously cheapening your own. It’s easier for visitors to remember your business when your website features just your business name.
2. Cringe-worthy web design
You know the websites we’re talking about: They look like the 90’s and you can’t understand how someone allowed this to happen. What did happen, anyway? Most likely, a hands-on owner without web design experience decided to single-handedly provide the direction for design on the website.
If you’re not a web designer, let someone else design your startup website. You want the site to be as aesthetically appealing as possible. Badly designed websites, even those that promote a great company or feature interesting content, can repel visitors in just a second or two.
3. Really bad content
Just like websites that are designed badly, poorly written content is obvious and zaps your brand credibility. Grammatical and usage errors, poor word choice, nontraditional diction, and overly promotional content are all turn offs to visitors who read your content. Avoid them at all costs!
If you’re not a content writer, hire a writer or blogger to handle the copy for you. You need creative, original blog posts and landing page copy that is written to appeal to your audience specifically. Trying to write appealing content for your website when that’s just not your area of expertise will only drive potential customers away.