Whether you’ve got a small list already or want to build a large email list from scratch, knowing the right methods to build your email list quickly will give you an advantage. A blog post by Kissmetrics gave some great statistics that might encourage you to start to build your email list:
- A survey of 1,000 web-based businesses found email marketing has the highest ROI of any channel
- Business owners attribute an average of 23% of total sales to email marketing
- 89% of marketers say email marketing is their primary channel for lead generation
It’s clear that using email to market to your audience is effective and worth your time as a business owner. The more email subscribers you manage to collect, the better. Your objective is to get as many eyes on your email messages as possible.
You don’t want random subscribers – you want carefully targeted users that are likely to be interested in buying from you. Here are 5 methods to build your email list quickly and find targeted subscribers that are more likely to convert.
4 Methods to Build Your Email List Quickly
Hold a sweepstakes or giveaway
People love free stuff, and it’s not as expensive to do a giveaway or sweepstakes as you’d think. When you hold a giveaway and ask only for someone’s email address in return, you’ll build your email list quickly. You have a legitimate reason to collect the email address – in this case, to contact the winner of the giveaway.
Create a downloadable guide
A key principle of email marketing is finding a valid reason to ask the user for their email address. Why should they share their personal information with your business? Through a variety of methods, like giveaways and free downloads, you exchange something of value with the reader and gain something of value (a new subscriber).
A downloadable guide is sent via email to the subscriber, and your guide can be about anything relevant to your business and audience.
Offer a free version
If you can, offer a free version of something your business sells, whether it’s a product or service. Consulting companies can offer a free 15 minute consultation. Service providers can offer free trials. Companies like Buffer offer a free version of their product for this reason – to collect the email addresses of people who might later convert and purchase from them.
Mention well-known clients
With their permission, you can include the names of any well-known clients you’ve worked with in the past. If you helped a popular brand or individual with your service or product, ask them if you can mention it on your website. Get quotes from them on how working with you helped their business. When potential subscribers see a brand or name they recognize recommending your company, they’re more likely to get on board and sign up for your email list.
We’ve shown you 4 methods to build your email list and find targeted subscribers quickly. Be creative in your efforts to win subscribers. Any kind of sign up or opt-in will work as long as it’s targeted to the audience you need to reach and simple enough for users to do quickly. How are you building your email list? We’d love to hear from you to feature you in an upcoming post.