Inbound marketing, a form of marketing that focuses on targeting content and resources to bring your audience to you, is one of the most important tools in the marketing world.
It saves time and money and is extremely effective because it allows you to collect the leads you want without cold calling or bothering your potential customers.
Instead, you provide them with something of value and let them come to you.
As technology improves, inbound marketing only becomes easier. Here are four of the best reasons your brand should begin to focus on inbound marketing strategies if you haven’t already.
4 Reasons You Should Focus on Inbound Marketing
1. It’s inexpensive
Instead of spending money on expensive marketing campaigns that rely on reaching out to your audience, focus on creating valuable resources for your audience through inbound marketing and let your customers come to you.
Inbound marketing is a way to target your ideal audience so you don’t have to spend money advertising to people who may not be interested in your product. By concentrating your efforts on your target audience instead of a wider (less likely to purchase) audience, you save money and increase the number of leads you’re able to convert.
2. It’s effective
As long as you’re targeting the right audience, inbound marketing is much more effective than its sister marketing category, outbound marketing.
Relying on inbound marketing strategies to bring your target audience directly to your website is certainly effective – showing your information to people that already clicked over to your website is much easier than blindly advertising your product to visitors of another webpage or airing a commercial.
3. It creates a higher ROI
It’s cheaper to implement inbound marketing strategies than outbound, but it also creates a higher return on investment. Because it’s cheaper and more effective, you can draw in more customers for a lower price, increasing your profits and ROI.
Attracting customers doesn’t have to be expensive – your marketing message just has to be addressed to the right people.
Once you know the audience you are targeting and how to best appeal to that audience, it doesn’t take long to implement inbound marketing strategies.
If you focus on inbound marketing, you can save time by only concentrating on marketing to your target audience rather than a larger, blanket audience. Bringing your target audience to your website saves you time – you no longer have to go and track them down!
4. It improves brand recognition
Most people are shopping online for products these days. That means that if they’re searching and your company name shows up because you’ve been writing great content for the purposes of inbound marketing, you’ve just increased your brand recognition.
This can be helpful in many ways. People are more likely to trust your company if they have heard of it before. Unknown companies have a harder time getting new customers to commit to a purchase.
Focus on inbound marketing, or bringing your customers to you through strategies like great content and branded resources, to take your business to new heights.
Eliza Granahan-Field is the Social Media and Content Marketing Intern at Blue Phoenix Creative. She is a student at the University of Colorado at Boulder. Eliza writes about marketing and content on the Blue Phoenix blog. Find her on Twitter @elizagf13.