If you’re ready to start improving your content marketing efforts but don’t have the skill in-house to get it done, you might be considering hiring a full time employee or freelancer to handle your content marketing.
What should you know about hiring a content marketer?
Before you decide which route to take, you need to consider your budget. How much money can you afford to pay your new worker?
Your budget should reflect how valuable you expect the results to be for your business. Weigh the cost of hiring additional employees or freelancers against the ROI you expect to receive, but be flexible in your estimations. Boosting content marketing efforts can often be the spark or change a dulling business needs to rejuvenate itself and start growing again.
As you consider hiring a content marketer to boost your company’s marketing efforts, keep the following points in mind.
It can be as cheap as you want it
Oh, you can hire someone to manage your content marketing cheaply—as cheaply as you’ll accept. Here’s the catch, though: You get what you pay for. So if someone agrees to write blog posts for $2.00 each, it’s a pretty good sign that the content itself is worthless.
It’s better to spend a little more to hire someone who is skilled in content marketing and writing because you won’t see positive results from content marketing changes unless people like them. People don’t like badly written content or spammy posts, so pay a little more and get someone professional who will make your business look good.
The average rate might not be your average
It’s important to know what the average rates are for full time employees and freelancers in your area. Many times, a small business owner has vehemently said no to an amount a freelancer asked for in a consultation, only to find out later that it’s the best price they’re going to get.
Know what the average rates are, and even if they don’t seem average to you, you won’t be insulted when someone quotes you what turns out to be a fair price.
It’s not always about the money
Some freelance writers who are building their career and brand name are interested in collaborating with you to write content or manage content marketing efforts in exchange for free promotion, links to his or her website, etc. If you know about hiring, you know that employees are focused on how the position can benefit them directly. Don’t be afraid to make those benefits obvious!
Money isn’t the only valuable thing a potential worker may be interested in, so think about what your business offers when hiring a content marketer and how it could appeal to or benefit freelancers.
Be clear about requirements
Content marketing can be really ubiquitous if you don’t define what the job entails. For freelancers especially, it’s important to clarify exactly what you consider to be good content.
For example, you might have content guidelines for employees to follow on:
- Word count
- Image requirements and placement preferences
- Keywords for inclusion
- Link requirements (i.e., Nofollow)
- Post category and tag requirements
- Any extra steps before posting (i.e., SEO plug-in)
If you’re clear about your requirements, the person or people you hire will be much more confident that they can do the job they’ve signed up to do, and you will be more confident that you’ll get the results you’re expecting.
Hiring a content marketer will help you ensure your business is putting its best foot forward online. If you follow these tips, you’ll have a much easier time navigating the process.
What else do you want to know about hiring a content marketer? Let us know in the comments.