In the animal kingdom, one method of defense is making oneself look bigger. A bear’s coming at you? Put your arms up and start making loud noises. Similarly, a cobra sees a potentially threatening human, so it flares its hood to enlarge its head and “stands up,” ready to strike, making itself appear larger.
A similar concept applies in the world of small business. Making your small business look bigger is a valuable method for defending yourself against larger companies that may offer lower prices and more selection.
Small businesses come in all sizes. A small business can be a one-man (or one-woman!) show, run entirely from your home. It can be a company with 50 full-time employees and an office on Main Street. Regardless, most small business owners report a common challenge: Making your small business look bigger than it is. Customers love dealing with companies that look big, but act like a small business.
How can you strike the right balance between looking big and acting small? What steps go into making your small business look bigger? We uncovered 4 tips for making your small business look bigger.
Read on to learn about these tips and how you can put them into practice at your small business.
4 Tips for Making Your Small Business Look Bigger
Take some pointers from the animal kingdom and increase your odds of success when you employ the best defense – making your small business look bigger.
Stop calling yourself CEO if you’re solo
Technically, yes, you’re the CEO. But if you’re running your small business solo, you’re also the janitor, marketing director, receptionist, customer service representative, and accountant. CEOs typically don’t answer the phone, reply to customer emails, or have such a heavy involvement in the day-to-day aspects of running the business.
Calling yourself the CEO when you’re the only employee at the company quickly tips your customers off to what’s really going on and how small your business is.
Instead of calling yourself the CEO, don’t adopt a formal title just yet. Don’t create an About the Team page. Wait until you’ve brought in an employee or two to share the spotlight. Your customers will be able to assume you’re larger than you are in the meantime.
Adjust the numbers that give your size away
Your invoices, website view trackers, and even company checks are all potential giveaways that your business is smaller than customers expected. It’s not wise to send a pricing quote to a customer for an important contract with ‘Quote #0002’ in the corner.
Adjust the numbers you can to ensure you’re not giving your size away when you don’t have to. Banks will allow you to choose the starting number for your company checks – start with a number like 1605 instead of 0 or 1000.
Manually adjust the numbers on your invoices and quotes to start at a similar point. It might feel dishonest, but it will help ensure your customers that you’re not a newbie to business.
Use a toll-free phone number
Think of something all large companies have in common. One thing you won’t see a big company go without? A toll-free phone number. 1-800 numbers translate into consumer confidence because they sound professional. They tell your customers that you’re a serious business or service provider, even if the reality is you working alone from your living room.
Many providers offer toll-free phone numbers for a small fee. Conversational offers toll-free numbers for just $9.95/month. All your business calls will be routed to your toll-free number. It’s one of the easiest ways to make your small business look bigger.
Don’t answer the phone yourself
It’s a dead giveaway that you’re dealing with a small company when the owner answers the phone. It’s a dangerous conundrum because most small business owners can’t afford to hire a full-time receptionist, but they’re arguably the ones who need them the most. That’s what virtual receptionists are here for.
For less than $1,650/year, you can hire a team of virtual receptionists to answer your business phone calls, manage your schedule and appointments, and take messages for you. They work remotely from Conversational’s North American offices, so even if you work from home, a virtual receptionist is a great option for handling your calls and receptionist duties.