Collecting customer reviews online helps you improve your brand reputation and monitor your level of customer satisfaction, but it’s harder than it sounds. Creating a profile on a review website isn’t usually enough to make the reviews start pouring in.
Creating a plan for sourcing and encouraging reviews from your customers is essential for generating enough reviews to give your company a trustworthy reputation. If you don’t have a plan in place, you might not collect enough reviews to earn your potential customers’ trust. Even businesses that serve small numbers of customers can collect enough reviews to make a difference.
You can collect customer reviews for free by following the guidelines we’ve outlined below. Each task takes less than 10 minutes to complete.
4 Ways to Get Customer Reviews for Free
1. Create a survey with Google Forms
Use Google Forms or your preferred email marketing tool to create a quick survey about your customers’ experience with your company. You can add several different types of questions to Google Forms, including scales (answers on a scale of 1-5, 1-10, etc.), multiple choice, check boxes, star ratings, written short and long form answers, and more. For the purposes of collecting reviews, make sure to get a straightforward star rating from your customers.
Tip: You can edit the color scheme and add images like your company logo to Google Forms to keep your survey within brand guidelines and build brand recognition.
2. Collect reviews from your website
Install a form or interactive star rating or sliding scale on your website to allow visitors to review your company quickly and easily. While some people don’t want to spend time leaving a detailed review, they might be more likely to take a moment just to click a star rating or choose a number on a scale.
By collecting and posting reviews right on your website, you turn your website into a conversion machine and show others how much your current customers value working with you.
3. Ask for reviews on Facebook
Facebook has a nice review widget that can help you easily get reviews from customers that visit your Facebook page. Facebook prominently displays their review widget on business pages to make it easy for visitors to see how others view the company at a glance. That’s why it’s in your best interest to have reviews there for your potential customers to see and learn from.
Positive reviews that people can see as soon as they come to your Facebook page will help sway customers in your direction and build your reputation online.
4. Ask when you talk to customers
If you talk to customers on the phone, via email, live chat, social media, or through contact forms, make sure to ask them to leave a review at the end of the interaction. It’s an often overlooked way to get customer reviews for free without being spammy.
You can make it short and sweet – “We’d really appreciate it if you could take a moment to review us on Facebook!” – but asking at all increases their odds of leaving a review. If you can do it electronically and include a link, that’s even better.