Customer loyalty is everything. It’s what causes a customer to come back to keep buying from you. It’s the key ingredient to why you will succeed over your competition.
Without customer loyalty, a first-time customer won’t feel any urge to return to you in the future.
Customers that have purchased from you once or twice will have no guilt moving on to your competitor at any point when a price is better or the service is better.
Most people aren’t looking for the best product or service–they are looking for the company that treats their customers the best. Serving your customers and catering to their needs is part of what creates brand loyalty. When it comes to your priorities this year, creating a loyal customer base should be at the top.
Take a look at these five things you must do to keep customers loyal to your business.
5 Things You Must Do To Keep Customers Loyal
Start with the most obvious way to get customers to come back for more: offer rewards, discounts, and benefits for returning customers. This is a simple way you can show your customers that their hard-earned money matters to you. Offer them rewards for returning in the future with money-saving promotions including coupons, store circulars, and customer loyalty cards.
Most companies will offer a free or discounted product or service after so many visits or dollars spent at the store. You could offer deals each day, each week, each month, or simply rely on money spent per customer resulting in a free or discounted product in the future.
You’ll find that most people respond to loyalty cards and discounts the best, with 75% of customers approving of a company that gives special treatment to customers spending more money. While you may think it will cost you too much money to do this, in reality, your loyal customers will end up shopping more often.
Make your customers feel great
Each time you interact with a customer, make sure your customer leaves the interaction feeling great. Are you efficient in your interactions?
Are you making your customer’s visit valuable by offering special gifts, discounts for multiple purchases, or making suggestions specific to their needs?
A personalized experience will go a long way. Personalization can be done by simply finding ways to acknowledge special events (like birthdays and anniversaries) for a customer. These simple gestures will show that you care about the customer past the income they provide you.
Your repeat customers are everything because they spend more than a new customer. This means that you need to find ways to make first-time customers feel special enough to return again and again. Send out notes on birthdays and personalize the online shopping experience for your customer.
Does your product offer quality?
Sometimes product quality is part of the problem. While you may have access to a huge customer base, having a product that doesn’t deliver will drive them away too quickly. Make sure you are meeting customer expectations and making a great product.
This may mean increasing the quality of the product, improving the style or design to be more unique, coming up with new products and services, and showing your involvement with the community by engaging in causes that reflect your values.
How can you customers reach you?
If your online customers have to call you to get their questions answered, you are in big trouble. In today’s world, you need to be available through omni-channel support.
Make sure you are allowing your customers to reach you via social media, always respond quickly, and make the phone accessible at all hours with a virtual receptionist. Also, try to make options like email, web chat, and text messaging available to your customers.
They will appreciate being able to contact you in the way that makes them comfortable while finding out that no matter how they talk to your company, a positive interaction takes place.
Be ready to help
Finally, always be ready to help your customers by answering their questions and being available for assistance. Customers love when someone approaches them to take the work out of tracking down a team member. Find out what customers like or dislike, keep them informed, and send out emails about items they may enjoy based on recent purchases.
Use these five tips to make sure you are retaining your customers, gaining their admiration, and winning over their loyalty.