With the holiday season fast approaching, business owners are gearing up for busier days and increased sales. Business holiday planning is essential if you want to maximize your profits and ensure you have plenty of supply to meet your customers’ demands this season.
It’s early enough to start business holiday planning, and if you utilize the list below, you’ll stay on top of important details that can otherwise easily be lost in the shuffle.
Here are 5 tips for hardcore business holiday planning – ’tis the season to be busy!
5 Tips for Hardcore Business Holiday Planning
Planning for the holiday season means lining up all the tools, partners, inventory, finances, strategies, and content you’ll use to get your company through the busiest season of the year. It’s not something to be taken lightly – it’s something you’ll need to dive into. Are you ready to get started? Keep reading!
1. Think about your supply and inventory.
What do you project you’ll sell the most of this season? Make sure you have plenty of inventory in stock so you’re not faced with endless back-orders over the holidays. Peruse catalogs and identify items that may be of seasonal interest to your customers. Do your best to make sure you’re ready for the rush.
If you’re a purveyor of services rather than products, consider your limits and how many clients or customers you’ll realistically be able to serve each day during this busy time. Try not to overbook yourself or your employees – it only creates stress on both ends of the transaction.
2. Reach out to partners and influencers.
Now is a great time to reach out to your business partners and industry influencers you’re connected with. Bring up a couple holiday marketing campaign ideas and let them know you’re in for a busy season and would like to partner up for some seasonal marketing and advertising.
Don’t let valuable connections go to waste – reach out every few months and find ways to collaborate to create something bigger.
3. Plan your employees’ holiday bonuses.
Before the pressure and stress of the season is upon you, it’s a good time to think about your employees’ holiday rewards and how you’ll dole them out. They’re one of the most important assets to your business and the holidays are the perfect time to reward them for their work.
You might consider any of several options, including:
- Gifts for employees
- Gift cards or gift certificates
- Holiday bonuses
- Start a 401(K) for employees
- Percentages of profit sharing
- Added vacation days
4. Come up with 3 holiday marketing campaign ideas.
Holiday marketing campaigns can usually garner more results and engagement than campaigns at other times of the year. Make the most of this season by planning and preparing your campaigns ahead of time, when your mind is clear and your objectives are fresh.
Think about your audiences’ shopping patterns, interests, and what they worry about during the holidays to craft the best campaigns to appeal to them. Coming up with at least 3 ideas means you will be off to a great start and ensures you won’t find yourself scrambling for ideas at the end of December.
5. Hire a virtual receptionist for holiday call answering.
Finally, with all the additional planning and work you’ll be doing to plan for and work through the holidays, you should consider hiring a virtual receptionist to handle holiday call answering. Most businesses deal with increased call volume one month before, during, and after the holidays due to increased buying behavior and questions about products, shipping, user accounts, etc.
You can’t afford to miss calls during your busiest season. A virtual receptionist answers every call you receive and directs them to the proper avenue – either a direct conversation with you, your voicemail, or taking a written message. It’s the best and most cost-effective way to make sure your customer service is top-notch during the holidays – try us free for 30 days and see for yourself!