Launching a successful startup is no easy feat. You want your startup to be a hit from the start, fulfill a niche that’s been missing in the marketplace, and attract customers right away.
You need to understand who your target market is, what types of businesses are needed, and how you can make your product or service stand out.
Then you need to understand the current condition of the market and how you can launch at the best time, in the best way, and for the most success.
From getting your business noticed to using social media, here is a look at five important tips for launching a successful startup that will grab attention and make you profitable.
Start generating buzz
A great place to start is to generate buzz by working with a journalist or blogger who has the connections and experience to get the word out about exciting new products, websites, or apps.
Make sure what you’re delivering is fresh, exciting, and newsworthy enough for someone to rave about it. You need to make it powerful and offer quality, because otherwise you’ll find that the buzz won’t last and your product, service, or website will have to speak for itself after the initial excitement.
After you’ve taken the time to make sure your work is at the highest quality, look for an established writer to review your work and reach a broader audience. Create a personalized pitch that you can take online or to media outlets that work with your target audience, so that you are covering your bases from local publications to online ones. A press release and media kit on your website is essential to make sure you have a successful startup.
Social media advice
Once you’ve made your startup newsworthy and gotten it in the hand of journalists and bloggers, you need to get on social media.
Use this as an important tool to generate more hype and attention. Twitter is known for being the leader in online marketing while Facebook is a good secondary choice.
Use Twitter to network with customers, journalists, other entrepreneurs, and anyone that can be a great marketing partner. Get on there at least six months in advance so that people can see you are active and can anticipate the big arrival of your product or service.
Another great strategy to successfully launching your brand is to get a high profile endorsement in your corner. Find a trusted business, popular blog, or internet personality to review your company with honest feedback.
You’ll find that you can reach a broader audience for the fair review and all it may cost you is more work and some compensation. It’s a great way to market your services to an already established audience that would want what you’re selling.
Create a website and gather email addresses
Make sure you have a landing page that people can get to for your launch.
You’ll need to have a place for people to find you . A great way to do this is to offer a product sample or a free eBook. Gather email addresses before you launch in order to have a great collection of contacts for future updates and product launches.
Launch at an event
Lastly, if your goal is launching a successful startup, try doing it in front of a live audience–like at a conference or event.
It’s a great way to gain more momentum and gain the attention you need to have a successful start. Not all companies can do this but for the ones that can, such as a new tech product or app, it’s a great way to reach many people in a short amount of time. Look at how Twitter joined the scene after attending SXSW.
There are many ways to ensure you’re launching a successful startup. It’s your new baby and you want to make sure everything goes well. Use these five tips to make sure you have a successful launch which includes taking the time to get a great social media presence, being proactive in your outreach efforts, and networking effectively.