If you don’t have a graphic designer on your team, you’re probably struggling with creating your own images. Making branded images that look professional isn’t easy – there’s a reason most businesses hire a full-time designer!
But without a design expert on your team, you can still create amazing images that are consistent and help people begin recognizing your brand. Check out these tips!
5 Tips for Making Branded Images That Look Professional
Check out these tips before you start your next graphic design project and see how well it turns out!
Choose the right font pairings
Fonts are tough to pair. Sometimes you’ll find a great font you want to use for the main text on an image, but can’t seem to find a nice, complementary font for smaller text. You may spend a lot of time just looking for the right font.
Instead, use the handy guide on the right for font pairings that never fail!
Use a tool that makes design easy
There are lots of graphic design tools out there perfect for simple, drag-and-drop design – Canva, PicMonkey, Timeline Slicer, BeFunky, and PhotoVisi, to name a few. Check out our in-depth comparison of Canva vs. PicMonkey!
These tools will allow you to use pre-existing templates, create your own from scratch, upload your own photos and files, add text and effects, and even share your designs with their communities.
Pick a spot for your logo and stick with it
Branded images should be consistent. That means your logo should always be in the same place.
We place ours in the lower right corner unless the nature of the image makes it impossible to place there.
When you consistently put your logo in the same spot across images, your audience begins to ‘expect’ your logo to be there. It looks familiar to them and begins to become part of how they know and recognize your brand.
If you’re consistent enough, people will be able to recognize that it’s your brand before they see who posted it.
Pay attention to sizing requirements
Knowing where your image will be used is important so you can know what size or size ratio the image will need to fit.
There’s nothing more frustrating than spending time making branded images that look great, but don’t fit or are too large for the space they’re being used in.
Pay attention to sizing requirements before you start making branded images. It will save you a lot of headache! Canva has pre-sized options that fit everything from Twitter posts to Facebook cover images.
Be consistent in font and style
You know that logo placement is important, but that’s not the only thing that should remain consistent across your images. Stick with the same font schemes, text sizes and spacing, and image style (i.e., frames, filters, effects, etc.) to ensure that your images look like part of a brand, not random one-offs.
If you’re consistent when making branded images, you will create a recognizable brand and shorten the time it takes to create each image. Do you have any other design tips for beginners? We’d love to hear them!