You know that customer reviews matter to your potential customers. Online reviews are considered a form of “social proof,” meaning that people take the word of others as proof that the service is valuable. Great businesses get customer reviews quite easily when existing customers are regular internet users. Small businesses with customers that don’t usually review businesses online face a serious challenge.
A complete lack of reviews doesn’t get the benefit of the doubt from your potential customers. Having zero reviews is just as detrimental as having negative reviews.
Here are 5 useful ways to get customer reviews of your business. Try them out and watch the new reviews come rolling in!
5 Ways to Get Customer Reviews of Your Business
Get customer reviews by checking out all 5 of these methods and websites. You may find that you already have existing reviews that can be placed on your Testimonials page!
1) Your Facebook page
Your business Facebook page is a great spot to find and get customer reviews. Users can leave you one to five stars and include a summary of their experience with your business. This is a really useful form of social proof. Your potential customers can see that there’s a real person on the other end of your reviews. They’re not just signed “Tabitha G, Massachusetts.” Check your page. You might find there are already great reviews there!
2) Review websites
Yelp, TripAdvisor, and similar websites exist solely for the purpose of reviews. Your customers can find your business, rate the service they received, and write a review about it. They can add photos and more. Many people participate actively on sites like these, reviewing every company they come into contact with.
You can encourage your existing customers to review you on these sites by including your company profile URL on your website and social media accounts. If you have an email list, send out a message requesting reviews with the proper link. Bonus: Offer an incentive for completing the review – a discount, freebies, etc.
3) Online business directories
Google My Business, Yellow Pages, and similar websites provide information about businesses, including reviews. Search for your company name on an online directory and see if there are existing reviews. Reply to any reviews you see, even if they’re negative. Make sure there’s a page set up for your company on the biggest directories so customers can leave a review if they search for you.
4) Surveys via email or phone
The old saying, “Ask and you will receive” is applicable to reviews. Send out a short survey asking about customers’ latest experience with your business. Include a place for them to choose a star rating (1-5) or have them rate you as Poor, Fair, Good, or Excellent. Use these responses on your Testimonial page if you get the customers’ permission to post their review!
5) LinkedIn recommendations
Your LinkedIn page can be a great place to get customer reviews or testimonials. Tailor existing recommendations into reviews. If your employees receive recommendations from your customers, use them! If you don’t mind connecting with customers on LinkedIn, you can get their recommendation which will automatically display on LI and can be pasted to your Testimonials page as well.
Use these 5 methods to get customer reviews and start sharing more social proof that your business is worth using. Do you have other ways you secure reviews from customers? Share them with us in the comments!