With winter finally drawing to a close and spring just around the corner, you might feel the need to stretch your legs and open some windows.
It’s not uncommon for business owners to get a bit lazy with their business when the days are short and the nights are long, so we recommend that you take some time to give your business a spring cleaning and start the season fresh with better opportunities and a clearer strategy.
5 Ways to Give Your Business a Spring Cleaning
1. Give staff room to grow
Don’t let your staff get stuck in a rut of monotony at your business. If you’re not careful, it can happen quite easily. That’s why it can be beneficial to find new responsibilities and paths of position growth for employees within your company.
Look at the skills and talents of any employees you have. What could they do in additional to (or instead of) their current role to build that skill further?
You can inspire someone by believing in a growing skill they have, and renew your sense of appreciation for that person by witnessing how they adapt and manage additional responsibility in your business.
2. Reassess your mission and strategy
It’s probably been a while since you considered your business’ mission and overall strategy, but it’s likely that you’ve learned a lot of important new information in the meantime. Use the knowledge you didn’t have then to update your mission and strategy to suit your company now.
If your mission and strategy still seem perfectly on target, we applaud you! It could still be beneficial to find a new area to strategically focus on or add another concept or value to your mission statement.
3. Hire someone to do that task you hate
Springtime is about renewal, and there’s no better way to renew and rejuvenate yourself than by being able to say, “I’ll never have to do that thing I hate again!” Outsourcing is a great option for small businesses that are looking to grow, as we talked about in depth in our post The Worst Advice We’ve Ever Heard About Outsourcing.
You can outsource almost any task, from answering phones or doing payroll to writing blog posts. Give yourself some relief and let someone else handle the task you hate doing.
4. Take some time to brainstorm
We’re the most creative when we’re not too intensely focused and the mind is free to wander. Think of the activities you enjoy and find yourself being most creative in–the shower, on long walks, during car rides, etc. Pick something you like to do that doesn’t require too much focus, bring a notebook (if possible) and start brainstorming new ideas for your business.
It could be anything, big or small, in any department. Maybe you could come up with a new idea for an advertising campaign, or a new demographic to target. Perhaps you’d think of a web design change you’d like to make. Take some time to brainstorm and watch the improvements that follow!
5. Tweak your content strategy
Even if your content strategy is working well and resonating with your target audience, there is always room for improvement–especially in content.
Send out a quick survey for your customers to fill out, asking what types of content they enjoy the most, what they’d like to see from you, and what they don’t like seeing you post. Salesforce does a great job staying relevant to their audience using this method.
— Conversational (@Conrecept) March 2, 2016