There are tons of people that would love to use your business or service–if only they knew it existed. As a business owner, it’s your responsibility to make your business easy to find for your potential customers. There are so many ways to help potential customers find your business, but where do you start?
Start small. In this post, we’ll cover 5 ways to help potential customers find your business, from hanging out in forums to asking for referrals.
You can put these tips into action immediately, so read up and get started!
5 Ways to Help Potential Customers Find Your Business
1. Ask for referrals
Who are the best people to point you in the direction of potential customers? Your current customers! If they’re satisfied with the service you provide, they’ll be happy to refer your company to friends, family, and their own customers.
Consider starting a referral rewards or affiliate program that rewards referrers when their recommendation turns into a new customer for you. This can include a cash bonus, discounts or freebies, or a gift card. Don’t forget the power of the hand-written thank you note!
2. Be where they are
You can’t expect customers to always show up on your proverbial doorstep. You’ve got to go to where they’re already hanging out! Find out where your potential customers–A.K.A. target audience–are hanging out and make it a point to be there and participate. Note: Participating is not equal to spamming the group and promoting your business.
Whether it’s a Facebook group, website forum, or anywhere else where relevant conversations are happening, be there to help potential customers find you.
3. Hunt down influencers
Imagine if there were people in your industry or niche that have thousands of active followers who hang on their every word and trust the content they promote. Imagine if those influential people could be talked into promoting your latest content or your brand.
These people, influencers, do exist, and if you approach them in the correct manner, you’ll be able to get in front of thousands of potential customers without spending a dime.
4. Teach through content
Your content shouldn’t be promotional or sales-geared. It needs to teach your visitors something. Readers should say, “Wow, I learned something” or “That was a great read” after finishing one of your blog posts.
When you look at your brand’s content as a method to communicate with your visitors and show them that you provide exceptional value through your content, they’ll trust your brand and transition from readers to customers.
5. Expand partnerships
The more relevant brands and businesses you partner with, the more potential customers you’ll be able to reach. Examples of some ways you can partner with other businesses include:
- Content cross-promotion
- Guest blogging
- Events and conferences
- Courses and classes
- Advertising campaigns
By focusing on landing mutually beneficial partnerships, you’ll both reach new audiences and land your business in front of new potential customers.
Don’t expect new customers to fall into your lap. You have to help potential customers find you by being in the places they are, connecting with other influencers and brands, creating great content, and asking for referrals.