You love your customers, but are you good at showing it? The business-customer relationship is one example of when playing hard to get just won’t cut it. You need to show that you love your customers in a clear and non-ambiguous way. Showing your love for customers can easily go into the cheesy/corny zone if you’re not careful. There are plenty of ways to show you love your customers around Valentine’s Day and beyond, and we’ll share some great examples in this list.
Here are 5 ways to show you love your customers!
5 Ways to Show You Love Your Customers
One of the best ways to show you love your customers is by educating them about your industry or business. You can do this by writing informative how-to blog posts, eBooks, whitepapers, and even by offering free coaching or consultation sessions.
Educating your customers works in several ways:
- Helps your customers learn something new about your business or industry
- Gives your customers the satisfaction of receiving something of value from you
- Educates your customers on your business, making them more likely to continue to purchase from you
- Brings additional traffic to your website from non-customers who want to learn about your industry
Give the gift of literature
Is there a book that is considered required staff reading at your company? What about a book that changed your life and proved to be valuable for you? A best-seller that you know your customers would enjoy? You can give the gift of literature to your customers to show you love them.
It’s a personal touch that delights customers, especially in the dreary post-holiday days when receiving gifts seems like a faint memory.
Choose a book (one of our favorites: Made to Stick) and send a copy to your customers or a segment of your customers to really wow them and show how much you appreciate them!
Loyal customers should be rewarded. Starting a loyalty or rewards program is one of the best ways to show you love your customers! If they’re going to buy from you on an ongoing basis, why not offer them special incentives to do so? It lets your customers know that you appreciate their loyalty and puts your love for customers into action.
A loyalty program can be as simple or complex as you want. The possibilities are endless when it comes to rewards you can offer – from discounts and free shipping to free stuff.
Talk back on social
If customers mention you on social media and you don’t reply, you’re not sending the message that the feeling is mutual. You want customers to know that you love them back, so don’t be afraid to talk back on social and let them know that love is in the air!
When a customer sends a shout-out on social media, reply as quickly as you can. Be sincere and don’t rely on auto-responders to share your sentiment. It can be as simple as saying, “Thanks for the shoutout! We are so thrilled to have you as a customer – the feeling is mutual!”
Send a sweet treat
Finally, the tried-and-true method of getting to someone’s heart through their stomach is always a win. Send a sweet treat to your customers to keep your business top-of-mind and show your love.
Businesses rarely send items through the mail these days, so you’re sure to stand out when a box of cookies with your sticker attached arrives at your customers’ door!
You love your customers and it’s time to stop being shy and start showing it. Use these ideas to show you love your customers and we think you’ll start getting more customer love in return!