How could it be that a parrot has any ability to market? If you watch bird videos or spend any time around them, you’ll notice that birds can get quite an audience. A business’s dream is to have a large audience and a loyal following so it wouldn’t hurt to look at what parrots are doing that you’re not.
What makes them gain such an excited audience? How can you translate that into the business world? Parrots are not marketing experts but they know how to build a loyal following. Here is a look at what birds and parrots are doing that you should take note of when conducting your business’s marketing efforts.
One thing that parrots are doing is being consistent. One of the popular birds on YouTube, a cockatoo, actually has about 24,000 subscribers behind his videos. You may have heard of Max, Gotcha, or Pebble, popular cockatoos online, in which many people subscribe to their videos to see what funny or interesting video will get shared next. Subscribers are their loyal following and you need subscribers to your business to gain a loyal customer base too.
You may be wondering why Max the cockatoo is so famous with over 13 million video views and why he is more famous than other birds on YouTube. His secret is that while all of the cockatoos have different personalities and are entertaining to watch, Max’s owner consistently posts his videos while other birds are posted about less frequently.
If you subscribe to a bird channel, you look forward to the regular videos of what your favorite bird is up to now and a business owner can build a similar following in which people are going to expect and look forward to your advice, tips or informational posts on a regular basis. Use keyword research to increase video rankings or blog posts and consistently put something out there every few days to give people something to count on from your company.
Just like a parrot video, your audience looks forward to seeing a bit of personality come out in these online posts. Parrots will offer different personalities from a loud and crazy voice to a quiet and affectionate personality. If you want to be a good communicator on your videos or blogs, you need to be expressive and offer self-disclosure so that your audience can connect to your personality. It’s important to express yourself to build a relationship with the audience.
Take a step back from the data-drive and logical posts that are common in the business world and show your personality with self-disclosure to captivate your audience’s attention. Don’t be afraid to express yourself because it’s a great way to bond with people. If you can add humor, you’ll have a likeability to you that will make your audience wanting to see more which is an underutilized tool in marketing that is obviously seen when watching something to do with a parrot.
Tie in a popular brand
A parrot is known for repeating what they hear so sometimes people will try to get parrots to say funny things. One parrot on YouTube repeats a heavy metal song lyric that says “Let the Bodies Hit the Floor” and the owner caught it on camera. Being a popular song used in TV shows, advertising and on YouTube, the parrot was able to get millions of views on this hilarious take on the song.
If you can find a way to incorporate a trending story, song, a pop culture reference or a popular brand into what you’re sharing online, it may become funny enough for the world to want to share to everyone they know. Try to make your version of a hilarious parrot video repeating a song lyric.
Parrots are better marketers than you because they’ve figured out how to offer self-disclosure through their personalities, make audiences laugh, consistently share something new to gain a following and find a way to make their videos the next trending thing to share.
However, with the information above, you will be able to become a better marketer. Take notes from parrots and try these in your business.