A few creative Black Friday promo ideas might be the force that puts your business into the black this holiday season. Did you know that the time from Black Friday through Christmas accounts for 30% of annual retail sales? That’s a huge chunk of the year’s sales and you can grab a piece of it.
As a business owner, you have the power to create Black Friday promotions and deals that will draw more customers into your store or to your website, boosting your sales and making your season merry and bright.
Boost holiday sales this year by employing a few of these Black Friday promo ideas!
Boost Holiday Sales with These Black Friday Promo Ideas
Run a great BOGO deal
Your sales on Black Friday can see a major jolt if you run a BOGO deal. Pick an item that you have a plentiful supply of and one that’s popular or suitable for gift-giving. If you offer a service instead of products, find a different way to apply the Buy One Get One philosophy to it if you can’t give the service away for free – for example, a stylist might offer a free trim or wax with the purchase of a color or highlights.
Create a holiday gift guide
Possibly one of the best Black Friday promo ideas out there, creating a holiday gift guide is a great way to position yourself as an authoritative expert in your industry while bringing throngs of people to your website to buy items on your guide. Hire an experienced freelancer to help you pull the guide together if needed – the sales boost will make it well worthwhile!
Promote a discount with Facebook Ads
Facebook Ads are a finicky beast, with image and text requirements that can be tough to meet and tons of possibilities for targeting and audience reach. But if you’ve got any experience running Facebook Ads, using them to create great Black Friday promos should be a cinch! Promote a discount you’re running for Black Friday with a few different image and copy options – a little A/B testing – and run those with limited budgets for a couple days. Pick the top performing ad to put the rest of your budget toward and show your promo to the millions of users on Facebook!