Have you thought about what you’ll be doing for the holidays this year? You are probably looking forward to cooking with your family, enjoying quality time and taking a break from work. This is a great way to recharge and have some fun before the end of the year and putting work aside for the holidays is what everyone should do.
Before you do though, you may want to think about what you could do for your customers this year. They have been by your side all year purchasing products and services from you, telling others about what you offer and maintaining their loyalty when new offers come about.
This is a great time of year to think outside the box about how you could thank your customers for their loyalty. Take the opportunity to host a holiday event this year and you can show your customers how much they mean to you. Here are some ideas on how to make this happen.
The perks of hosting a holiday event
In addition to showing your loyalty, your customer holiday event is going to boost your sales, give you the perfect marketing opportunity and give you a chance to hold the perfect promotion. Events give you a reason to show appreciation while being multi-purposeful in that they bring in more sales, retain customers and attract the attention of new customers. You can do this in a big extravaganza or as simple as a mini event during the holiday months.
Mini event ideas
If you want to go small because the budget is limited or you are short on time, consider making your customer holiday event more of an experience. The storefront could provide a chill out area for shoppers in the area and you could host special activities inside the store or office. Offer different experiences such as a product tasting, door buster sales or a “countdown to the holidays” activity. It doesn’t have to be anything crazy but it’s better to do something rather than nothing.
Go all out
If you do feel the urge to go all out, you could host an open house holiday party for your business. November is a great time to show customer appreciation at a low cost and then you can encourage sales for December this way. Open the doors outside of your regular business hours to invite all inside to enjoy the celebration.
This is a great way to drive traffic and get people looking at your products and services. Provide food, drinks, entertainment and door prizes for guests. It would be great if you could bring in a special guest and create a Facebook event about it to increase attendance. Try to get media attention or emails out to your customers and prospects about the exciting event.
Perhaps you want to use this time of year to show your generosity to your customers and those in need. Hosting a fundraiser to a charity that you care deeply for is a great way to increase attendance. It will show customers that you are a charitable business and they will likely feel the urge to give back as well. Make it a public event or make it private by hosting a lunch or dinner at a local restaurant where a portion of the proceeds can go to the charity. You’ll get a tax deduction too! just make sure you get the word out.
If you still need creative ideas, talk to local small businesses about hosting a Small Business Saturday event to celebrate customers and encourage shopping local after Thanksgiving. These are all great ways to celebrate your customers’ loyalty, bring a little cheer to the holidays and to market your business for a great start to the New Year.