You may wonder how a small business like yours can make a big impression when competing with big corporations with massive budgets. You are a small and simple business that takes pride in what you offer the community but it’s hard to show your confidence when you are competing with big offices, well-known brand names and long-standing companies.
You need to show your confidence, your innovation and your willingness to stay ahead of the game even if the budget is limiting. Here is a look at some strategies that small businesses are starting to implement to show they aren’t going anywhere and they are just as good if not better than the big brands in town.
Using the Cloud
If you haven’t taken advantage of Cloud technology yet, this is a great way to start becoming more efficient in your business. Better efficiency will lead to more time to focus on your customers, your marketing and your sales. The strategy behind utilizing the cloud is that your technology can be useful on the go. Your business’s information can be loaded on the cloud storage and be accessed from any computer by any of your employees.
If Bill doesn’t want to give your office the cold that he caught, he can work from home through the Cloud and avoid spreading his germs. If you’re traveling for business, you can still send and receive documents to your team through the Cloud. It’s a great way to allow your staff to work from anywhere which may even eliminate the need for paying for an office space altogether.
Hiring a virtual receptionist
You may have never considered having someone to answer your phone calls for you but have you considered how much of an interruption your incoming calls are all day? Having someone to handle all of the incoming calls and only transferring the most urgent ones to you could really allow you to focus on more important tasks without disruption.
Virtual receptionists are really popular with small businesses right now because they are seeing that it’s a huge time saver when they are trying to stay focused throughout the day and because many small businesses run on the go which makes phone calls really difficult to get to. Virtual receptionists can even handle your calls after business hours and on your time off with the family.
Your customers won’t notice the difference because they will rest assured that every time they call in, a professional and friendly voice will always be on the other end. Plus, a virtual reception can schedule your appointments, answer customer questions, take messages and handle your email which gives you time to plan your next marketing strategy.
Unique business cards
An easy way to set yourself apart when you are being compared to big brands with expensive marketing campaigns is to charm potential customers with your personality and quirky business cards. Business cards have really evolved to some really unique ideas and designs. It’s easy to meet the right person at the grocery store or a football game and the best way to stay in touch is to hand out a business card.
Look at some of the unique options these days like the refrigerator magnet that forces your client to see your brand every day or the personalized rubber wrist bands that personal trainers are handing out. These are great ways to keep your brand on the mind of those you meet, help promote you to others and make you stand out from the competition.
It’s time to get creative with your small business so that you can make a big impression against the competition.