Have you ever wondered what type of effect your digital traffic has to your customer base? It’s actually much related to one another. You should be tracking your marketing data because it’s in direct correlation to connecting you to the right customers which improves sales potential.
If you’re not sure about your marketing and aren’t sure how to track it, you should start getting the analytic insights that you need so that you can understanding how to beat competitors. Analytic investment is going to increase over the next few years so it’s clear that companies are focused on the value that analytics provides them. Here is a look at how the right digital traffic can provide you more customers.
What sources are contributing to your site?
A good place to start is to look at what sources are contributing to your site. Assess your referral traffic and look at how well it contributes to your site goals in the reports of your analytics. Your referral traffic is going to show you what your site’s online presence and whether or not that draws your customers on a regular basis. Your goals can show you what you want to do on a certain website so it’s extremely helpful to examine the traffic against what your goals were in order to see what works for your business.
How to start an assessment
You should set analytic reporting goals on specific activity like the duration of time spent on your site or how they reached the page. Then you should compare the sources with referral traffic that best contributes to the goal.
Which sources are best sending people who spend awhile on your site to your site? If someone spends two minutes on your site, that’s an indicator of spending awhile on your site. a simple page view is nothing if the person is clicking away right away, but staying for a minute or two shows that they wanted to be there or they wanted to stay.
Look at traffic at different time periods by clicking the calendar of the report to view a certain date range. Try looking at 60 or 90 day increments and examine the data under different date ranges to reveal the patterns or trends in your referral traffic.
How can I increase engagement with traffic?
Once you’ve determined your sources, you should look at the referral sites to see if there are ways that you could increase engagement. What opportunities are there to deepen the engagement? Make a list to help you choose marketing resources or advanced marketing strategies. If a social media site like Facebook was the cause of your referrals, ask yourself what you can do to build your audience even better. You may need to start updating your posts more, add images with your posts, or add videos with your posts.
Why does more traffic affect me?
It’s important to realize that your traffic is your bread and butter. Your traffic is going to lead to more customers which is going to lead to more sales and a growing business. Your online traffic could increase the likelihood of the phone ringing for new business. Once you start seeing an increase in traffic, an increase in phone calls and an office that is overwhelmed, bring in a virtual receptionist to start handling your phone calls so that you can continue to give your customers the best quality no matter how busy your office gets. It’s always a great sign when your office is getting a bit overwhelmed but it also means that you may need to take measures to handle the extra workload.
This is why your digital traffic is going to lead you to more customers!