If you run a massage business and you want to compete with the larger massage chains, you have an uphill battle ahead of you. However, it’s not impossible to compete. It will take better customer service and some creative thinking to help keep costs down, while offering the same or better treatments.
Where do Smaller Businesses Have the Edge?
Often, small businesses compete with larger chains because they offer a personal touch. This allows a relationship to be formed and the clients continually come back because they feel a sense of loyalty. However, the right tools must be in place to allow this relationship to form and cultivate.
How can a Virtual Receptionist Help?
A virtual receptionist provides many services other than just answering the phone. They can schedule appointments, make follow up phone calls and help ensure your business runs smoothly. As a small massage business, you may not be able to afford an actual full-time or even a part-time receptionist. However, you can probably afford a virtual receptionist.
No more Missed Phone Calls
What happens when you begin a massage with a client and the phone rings? If you don’t have anybody to answer it, you could be missing out on your next appointment. This can cost the small massage business hundreds, if not thousands of dollars every week.
Massage chains have receptionists to answer the phone and schedule appointments, even when they have clients on the massage tables. You may not have this luxury, but a virtual receptionist can ensure you don’t miss any calls or appointments. When you step into the room to handle a client, you won’t have to worry because you can forward all of your calls to your virtual receptionist.
Working From Home
Many small massage businesses operate from the owner’s home. The owner may visit client’s homes or perform the massages in a room designated for the business only. This makes it very difficult to compete with larger massage chains and spas, but not impossible.
A virtual receptionist will give you the professionalism you need to take care of your clients without worrying about your phones. You can be at a client’s home performing a treatment and your phones will still be covered.
Is it Too Expensive?
One of the biggest factors for any small business is cost. A massage business can cover the cost of a virtual receptionist with just a few extra appointments every month. It’s very affordable and since your phones won’t have a high volume of calls, you won’t have to pay for more time than your virtual receptionist spends on the phone with your clients. Because you will no longer be missing important phone calls and business opportunities, you can’t afford not to have a virtual receptionist.
Competing with larger massage chains can be difficult, especially if you’re very small. However, it’s not impossible. You will need to find the right way to market and bring customers in and you will need somebody available to answer the phones while you’re with clients.
Adding a virtual receptionist to your team makes it possible for you to compete. If somebody calls and you cannot answer, your virtual receptionist can answer the phone and even schedule an appointment for you. This takes the pressure off of you and allows you to provide a better personal touch for your clients.