When you have to put a customer on hold, the time is basically dead time. Even if you play music for them, it’s still wasted time. However, this doesn’t have to be the case.
With the right promotions during hold times, you can increase sales, retention rates and put more money in your company’s pocket. There are many benefits to adding a promo to the hold time instead of just playing elevator music. Here are some of the main benefits.
A permanent on hold marketing plan will help promote new products and services, along with cross promotion of existing products and sales. If you have a specific special or sale going on, you can use the hold time to increase these sales, as well.
Profits increase when sales increase and using an on hold marketing plan can certainly help to increase your sales. You can use the plan to reinforce a current ad you are running on TV or in print. This will just add to the times your customers hear the message and make them more likely to buy.
Provides a Professional Image
If the hold time your callers experience is simply dead air, you don’t come off as very professional. However, if you provide music or a promotion of some sort, it makes your company appear professional and provides a good impression. This is vital to your company as dead time on hold could lead to a customer hanging up and moving onto your competition.
Stimulates More Conversation
After the caller comes back from being on hold, they may have comments or questions about the promo they heard. This can lead to more sales and can help your receptionists build an even better relationship with your clients.
Other benefits of providing promotions during hold time include:
- Promotes your Mission Statement
- Increases your Credibility
- Shows you respect the caller’s time
- Inspires and can entertain
How to Incorporate Promotions During Hold Time
If you’re looking for the right way to incorporate promos during hold times, you need a company capable of providing a full package. It starts with a virtual receptionist, as they can eliminate a large portion of your hold time, which can help increase sales. When the VR does have to transfer somebody and put them on hold to do this, the client will hear your promo.
Since they are waiting to speak with somebody that can help them more than a virtual receptionist can, they are going to wait. They know the person coming on the other line is an important person in the company and can help them. This means, they are very likely to hear your promo compared to somebody put on hold as soon as they call.
Incorporating your on hold promotions with a virtual receptionist first answering the phone will provide a deadly combination. This can allow you to increase sales, product awareness and build better relationships with current customers. If you plan to use hold promos, consider using a virtual receptionist to answer all of your calls first.