Are you feeling a little blue with your business lately? Maybe you aren’t feeling successful, sales are down or you are simply burnt out of the daily workload. It’s common for the initial passion a business owner feels when first starting their business to wear off over time. For most, unless they want to see their business crash and burn, it’s time to take some proactive measures to make sure the business can stay alive during this low period.
From reflecting to what made you start the business in the first place to finding ways to engage your staff to find some motivation to help bring you out of this rut, there are some ways a business owner can fall back in love with their company again. Follow these steps to fall back in love and reignite the flame that made you start this business in the first place.
Start by reflecting back on what made you start your business. Where did you start and how far have you come? What have you learned along the way? Take value in the lessons you’ve learned, successes and failures, and take inventory of these things you’ve learned or mistakes you’ve made in order to understand how you are a better person for it now.
Ask yourself why you really started the company initially. Was there a problem you were trying to fix? Was it a need you wanted to fulfil for the world? Were you trying to make the world a better place? Was it simply the best way for you to use your skill set? Consider the real reason and if you are living it out today. In some cases, a business owner may feel they aren’t fulfilling the purpose behind the business and they may need to change their vision. It may be time to start over but your experience will have taught you that the possibilities are endless.
What caused the rut you’re in?
Once you’ve reflected back and analyzed how you started to where you are, ask yourself how you got into this rut. What caused this low point for the business? What made you fall out of love with what you do? Why do you feel differently? It may require a long list rather than just one single thing. Don’t overwhelm yourself, but simply make a list of the items and work on one at a time. Making the list will offer clarity and something to work off of going forward.
How do I fix things?
Break out of your daily routines and habits to get out of the rut. While you may feel more efficient being repetitive every day, you are actually stifling improvement opportunities. You need ways to feel your creative juices going, ways to feel more alive with your business and ways to feel challenged in order to grow. Being constantly challenged is more important than being routine every day. Feel inspired and find new opportunities for you and your staff.
When nothing is working
In some cases, it may be time to cut your losses. If the job is more like the daily grind than something that is bettering your life, it may be time to move on. Try something new. You should be making more gains than struggling. Take the time to make the right decision for your company. Regardless, you will have learned so much and you can teach or mentor someone else in the meantime. Take time off to reflect on the business in order to understand how to move forward, whether it be with cutting your losses or rejuvenating your brand.
Use these tips to fall back in love with your life and your work.