Small businesses have to get creative in order to compete with larger businesses. Before the internet and the many modern types of technology, many smaller businesses would use better customer services to justify the higher prices they had to charge. However, the days of competing with just better customer service are gone.
The good news: small businesses can use technology to even the playing field with even the largest businesses. Since the internet allows a business become a worldwide company without new locations opening all over the globe, its much easier to compete. It does take more than just a website to even the playing field, however.
The right technology can make a small business seem like a huge corporation. Taking your business from the small business definition to the “virtually large” definition is possible in today’s business world. You don’t need hundreds or thousands of employees to provide the services and prices of larger corporations.
With the right services, such as virtual receptionists, you can make your business seem much larger than it really is. A one-man operation can seem like its a company with thousands of employees and multiple locations, if its managed correctly.
Virtual receptionists can answer the phones for your business during normal business hours. They will make it seem like you have a real receptionist working for you and taking care of your business. Along with virtual receptionists, you can use many other types of technology to make your business “virtually large,” including:
- Mobile Devices
- Online Conference Calling
- Video Chat
- Meeting Room and Conference Room Rentals
- Virtual Assistants
- Virtual Office rentals
- And More!
With the right services, it can seem like you run a professional corporation from a huge office.
Going Mobile Makes You Very Competitive
The mobile world is the easiest way for a small business to compete with larger businesses. Your business can reach more customers and potential customers with text message marketing, a mobile website, local SEO for mobile devices and many other types of mobile marketing.
Everybody is on their phone or tablet today and the right marketing can help you reach the market faster and easier than your competition. The best part about the mobile world is that its inexpensive to advertise. You will likely see better results for a lower cost when you start using mobile marketing.
Not only can you use the mobile world for reaching customers but also for communicating with partners, clients and employees. With the right tools, you can create and deliver documents, chat with workers and more!
Viral is the New Norm
The social media world has exploded and has allowed many smaller businesses to increase their market share overnight. With Facebook, Twitter, Google+, Pinterest, Instagram and the many other social sites, you can meet your customers where they hang out. This is much like walking into a coffee shop full of your target market and grabbing their attention just by saying, “Hi.”
Many small businesses are using the social media world to level the playing field with larger corporations. Many of the social networking sites give you the ability to create your own community, which makes marketing to your customers much easier. You can also allow your customers to see you as a real person and connect with you on a real level. This can help to build trust and they will be less likely to ditch your company for a larger corporation.
The Cloud Makes Life Easy
Using the cloud can really make life easy for a small business owner. You will be able to streamline many different parts of your business with this technology. Delivering documents, providing access to the right files and keeping everything in one place, makes competing much easier and its possible with the cloud. The cost of a secure cloud is so small, it seems silly not to take advantage of it.
Many new forms of technology have made it possible for small businesses to look large and compete on a larger playing field. No longer do you have to be constrained to your local market and no longer do you have to look or feel like a small business. You can become “virtually large” and compete with the biggest companies in your industry without needing a huge financial backer. Take advantage of these technologies and many others and you can grow to the next level.