Have you thought about using your virtual assistant as the person who could execute and manage your social media marketing strategy? It’s a great solution for this need as virtual assistants are there for any administrative tasks you may need. You may have neglected to start your social media marketing or you simply don’t know how to go about it.
Your virtual assistant is the perfect solution to get this going for your business because they can take this time-consuming task off your plate, they may be more familiar with the various platforms than you, and they can make sure it gets updated every week. Your customers expect to see you online so it’s important that you implement your social media marketing strategy right away and a virtual assistant is the perfect way to get it started.
The growth of social media
Some companies are now realizing that just a few years ago, almost 20% of their time spent online during the week was spent on social networks and blogging sites, and now that number is even hire. This is because they realize their customers are on social media, their competitors are on social media, and they need to be present on social media.
People will want to check out your website for some of the basic details but they will immediately check to see if you are on Facebook, Twitter, and otherwise for actual updates, points of contact, hours of operation, and photos to see what you’re all about.
What should you be doing on social media
Along with a detailed profile page showing your professional profile photo, your contact information, your website link, and your phone number, your social media page should be full of stats updates on your end and interaction with customers that can be seen publicly. You should be featuring photos on most posts and videos are helpful as well.
Your customers’ comments and complaints should be responded to in case anyone else has the same problem they did or wants to see how you handle problems that come up. You should be engaging with customers and seeking out more customers from your target audience.
This all sounds simple but it’s time-consuming work. That’s why your virtual assistant can be in charge of managing all of this. They can set you up on all the major social media platforms, make sure you have a detailed profile on all of them, and help to make sure all of your customers have been responded to. They can schedule out your shared posts, look up interesting news stories in the industry, and come up with engaging questions to share throughout the month.
What to keep in mind
While your virtual assistant is the perfect way to develop your social media strategy, it’s important that you have goals in mind going into this delegation of tasks. Make sure your virtual assistant knows your general social media plan, what your consumers want, and which networking platforms matter the most to you. Use tools like Social Mention or Tweet Reach to measure your social media efforts in case a change needs to be made. Have your virtual assistant than monitor your efforts, suggest new opportunities, and post your updates. Have daily goals in mind, plans to engage with your audience, and be sure to act on feedback.
Your virtual assistant can execute your social media strategy by using these tips to make it count.