Acquiring new customers is a vital part of any business. This requires more than just a great product or service. Making a meaningful connection with the potential customer can go a long way. Here are a few of the ways you can go about creating an amazing relationship with your new customers.
A Phone Call Goes a Long Way
Having somebody fill out a form online is great because it’s not time consuming and they can do it whenever they want. However, there’s a premium put on a follow up phone call. This phone call allows the opportunity to make a connection you simply cannot make through an online form.
When companies take the time to follow up with a phone call, they have the ability to connect with a client on a deeper level. The human voice is very powerful and the tone used can help take a new lead and turn them into a lifetime customer.
Another part of the follow up is the opportunity to answer any questions the customer may have. This cannot be done through an online form either. Allowing time for questions and actually asking if the customer has questions can be a very powerful way to connect with them. Maybe they have a question, but they are not sure how or when to bring it up. You can provide them with the perfect opportunity and address their question before they forget to ask.
Follow Up by Email
After any phone call, its good to follow up with the customer by email. This shows you care and it gives you the chance to restate what was talked about. Emails can be saved and referenced when a customer forgets what was discussed. This also opens up another form of communication and another type of connection.
If you don’t use an online form for your new customers, the initial impression will begin the process of creating meaningful connections. If this first impression isn’t good, you may not have the customer for very long. However, if its pleasant you may create a lifetime customer out of the first impression.
The first impression should be pleasant and should address any concerns or needs the customer may have. This isn’t the time to overwhelm them, but it is an opportunity to help the customer find exactly what they need. Whether in person or over the phone, the initial impression matters.
A company with consistency, especially when customers call in, has a better chance of creating lasting relationships. Of course, the consistency has to be pleasant. If you’re consistently talking down to people on the phone, this won’t help.
One of the ways companies add consistency to the voice and message heard on the phone when someone calls in is with a virtual receptionist. This type of company provides professionals to answer your phones when you can’t. Not only does this mean you get the consistency of somebody taking care of incoming phone calls, but it also allows you to provide a pleasant voice on the other end every single time. You don’t have to worry about your receptionist getting overwhelmed and taking it out on customers. Virtual receptionists are trained professionals ready to create the best experience possible.
Returning Messages Quickly
Its always best if a message doesn’t have to be left, but this isn’t always the possible. When a customer leaves a message and you get back to them the same day (as quickly as you can) this shows your dedication to their needs. You can build lasting and meaningful relationships with clients by returning their messages as soon as possible. This will make the customer feel important.
Whether you use an online form to gather information about new customers and you follow up with a phone call or you have them call in, you need to build meaningful connections and relationships. Your company depends on these connections to keep customers coming back over and over again. It all starts with the first impression and continues with the consistency of your business. The human voice can be very powerful and can help you make this connection. Make sure you deal with as many customers as possible with a phone call and show them how important they are to you and your company.