A common mistake that happens when small business owners implement a marketing strategy is that they try to do it all themselves. It’s the preferred method for small business owners but it ends up always being frustrating, challenging, and simply time-consuming. When you aren’t as experienced in marketing or brand a design, it’s important to consider bringing in marketing professionals that can help you work on your business while you handle all of the most important business operations.
You must develop a business plan in order to set your goals, allow enough time to put together your promotional materials, and to make sure you aren’t wasting money. Here is a look at why one-page marketing plans tend to work best and how to create yours.
Why a one-page marketing plan?
When you’ve decided to put in the time to create a great marketing strategy, you are wise to go the route of choosing a one-page plan. It typically ends up being more effective than a multi-page plan for a small business because it removes the fluff and makes it clear what the direct course of action is going to be. The confusion is removed from the multiple pages of information and the one page allows for an anxiety-free plan that is clear to understand when it comes to your marketing goals.
How to develop your plan
It’s important to understand the basics of marketing, brand, and public relations before you attempt to start your marketing plan. Marketing is meant to encourage profit for your business while your public relations are in place to help you get the exposure you need for the sales from the marketing. Branding is important too as it’s the position you create for your brand, such as the golden arches of McDonalds or the red in Coca-Cola.
You can easily create your one-page plan by following six key steps. Your one page is going to need to include the following data:
- First, Identify your Goal
- Next, Target your Ideal Market
- Then, Develop a Strategy and a Plan to Implement & Execute
- Lastly, Develop your Simply Budget
- Don’t forget to Evaluate your Success
These are the steps to follow in order to help your business promote your services and products. Be sure to work on one at a time rather than to try to handle several problems at once. Multi-tasking is never as successful as focusing on one goal at a time. Once you understand the end goal, it’ll be easier to focus on one goal at a time and avoid complicating the process.
Other important notes
When determining your ideal target market, use social media platforms to engage with potential clients or current customers. Try meet-ups, focus group, and conferences to attract your ideal audience and consider getting to work online from building an email list to being a guest writer on someone’s blog that would have an audience that would want your product or service.
Your marketing plan can happen anytime of the year which is a relief to business owners that thought it had to happen by January. Be sure to create it before beginning marketing outreach and give yourself time extra time in the case that issues come up or its proving to be ineffective. You need enough time to determine if something is showing success or not.
Create a budget for your marketing plan and be sure to measure your efforts to see if your goals are being met.
Use these tips to create a solid one-page marketing plan. It’s a clearer way to see how you are going to accomplish your goal and will help you to tackle a project that seems less overwhelming.