Have you ever considered that your virtual office is getting some SEO benefits? It’s true that virtual offices do actually help with SEO efforts. Many businesses have figured out that their SEO strategy can be what makes or breaks the bottom line long term so doing anything possible to optimize the strategy is a good business decision.
There is a difference between a paid search and search engine optimization in which a paid ad will give you a short term leg up on the competition and search engine optimization is better for taking the lead in the long term. Now that businesses have proven that making their company run through virtual offices are helping with better rankings, those who haven’t done so may want to make the transition. Here is a look at how its benefiting company’s SEO.
Where has this been proven before?
Setting up a virtual office is a proven strategy for businesses that want to rank better in uncharted territory. You can expand in another territory to rank better just like many professionals have done so already. Law offices, consultants, plumbers and more have done this already for the benefit of saving money and being more practical, but it’s resulted in a cheap way to boost SEO performance. Since mobile searches have increased in search of local services, those local businesses that have gone virtual are showing up in results getting them better chances at gaining a person’s business.
What can I do to maximize my SEO through my virtual office?
You’ll want to come up with an SEO strategy and you can do so by following a few tips. For starters, you should check to see if there are any other businesses in your category as an address because having a virtual office comes with making sure your location is unique to your business as much as possible. The office should be a second or third location for customers to find you online and you should be the only business at that location.
Once you’ve spotted a good location, check out Google Maps to zoom in over the neighborhood you are checking out. Then, do a search of your main keyword in the city you’ve chosen to see if any competition comes up.
Competing businesses in the area will want the same virtual office you are attempting to get. Having a couple of competitors in the same area is acceptable but overcrowding an area with a business is not a great idea. Make sure that any other competition in the area is outranked by you in other ways, such as reviews and tags.
You are also smart to look at whether or not you can serve customers in that geographical region. If you can’t reasonably fulfil customers’ needs in the area you want to rank in, then you should question if you want those customers in the first place. Your virtual office will get a mailing address of whatever you want but your customers still expect delivery with the same speed as a competitor.
Check if you are able to schedule meetings at the location as well as receive mail and packages, and then make sure you do your part to get things moving at an appropriate speed.
Is this the right city and phone number?
Be sure to consider if the city makes sense for placing your virtual office. Are you going to be close by to your target audience? Your rank will improve if you are in the right city compared to one nearby that isn’t as relevant.
Your local presence wouldn’t be complete without a local phone number so be sure to get one with the local area code. Consumers trust a local company more and it proves you are local if you are have the same area code which will help you show up in local searches better.
Lastly, be sure to add a virtual receptionist, add your address onto your website and register your location with Google Local where you can get a postcard to verify your location. These details will all lead to a virtual office that has a better SEO ranking.