The finance industry may not have a reputation for being especially social or entertainment-focused. However, the rules of the online landscape are shifting now that social media has become a deeply ingrained part of the way we market our businesses, whether that’s a clothing retailer or a financial planning firm.
It’s true that not every company needs to use social media, but do financial planning firms need to have a presence established on Twitter? We’ll explore some of the reasons your firm should consider being active on Twitter and other social networks.
When your financial planning firm uses Twitter actively, you can:
Fine-tune your content to your audience
Sometimes, it’s not about writing the most-shared content (although when that happens, it’s pretty great!), but about tracking the most-shared and successful content. Study what’s working for other companies in your industry or dedicated niche news accounts on Twitter that share news and articles from the finance industry. Make note of the most and least engaging headlines, and if you’re serious about gathering data, you can begin to track the engagement on their posts and get inspiration for what will work on your company’s page.
Get involved with larger movements
Your financial planning firm might be located in a rural town in the middle of nowhere, but plugging into a larger network like Twitter gives your firm a connection and method of getting involved with larger movements and trends. Twitter allows you to see the top trending hashtags, so if you notice any news or hashtags related to the finance industry, it’s easy to jump in on the conversation by including the trending hashtag. Your Tweets will be visible to thousands more people who are also interested in the finance hashtag, which could potentially be very valuable for your firm.
Cross promotion possibilities
Twitter provides a unique platform to reach other companies and influenctial individuals quickly and publicly. If you would like to cross promote your content with another company or account, simply reach out to them on Twitter using the Direct Message feature (if they’re following you and vice versa) or Tweet @them if they aren’t following you. They will be able to see your track record of sharing interesting and engaging content and be more likely to want to cross promote content with you, earning your company more recognition online.
Get instant feedback
The half-life of a tweet on Twitter one of the shortest–around 5 minutes, so if someone is going to react to your tweet, it won’t take long for it to happen. When you post original and curated content on Twitter, you get the benefit of receiving almost-instant feedback on your content, giving you ideas on moving forward and how to approach future content.
Get to know your audience
Twitter added the Polls option a while back, and it’s a really useful feature for companies that want to get to know their audience better or simply see boosted engagement. To create a quick poll for your followers, just click on Tweet, select Poll, and add the number of questions and possible answers you’d like. Followers will have 24 hours to answer the poll before it closes, and it will tally the results along the way.
This is not an exhaustive list–there are a variety of reasons your financial planning firm could benefit from using Twitter. Stay connected to your audience, learn more about the content that engages them, cross promote content, and your online presence will begin to take off!