The users that subscribe to your email newsletter or list are some of your most valuable leads. Using Mailchimp or Aweber, you can access additional information about your subscribers beyond their email and name to find out who’s generating the most value for your business.
Mailchimp and Aweber are competitors that offer similar features with different pricing models and costs. If you’re still trying to decide between Mailchimp and Aweber, check out this post on Mailchimp vs. Aweber or click on the image to the right.
Find subscriber details in Mailchimp
Mailchimp is famous for their in-depth subscriber and email campaign analytics. Their built-in reports keep you abreast of the success (or failure) of each of your email campaigns by telling you exactly how subscribers reacted to them. You can find an overview of your email campaigns, develop customized reports, and view detailed information about each subscriber’s open rate and click rate history.
To access this reporting information, just click on Reports from the top navigation menu in Mailchimp. This view should show you all the email campaigns you’ve sent to your subscribers. There will be a Report button next to each. Click on the report you want to view subscriber information for.
Now, you will be able to see the percentage of users who opened your email, the number of bounced emails, abuse reports, click rates, link clicks, and more.
Find subscriber details in Aweber
Aweber also has a special, built-in reports feature. Similar to Mailchimp’s, these reports will give you better insight on your individual email campaigns and how your newsletter or mailing list is doing overall. Just login to Aweber through their website and then click on Reports in the top navigation menu.
This dashboard contains all the reports of your campaigns and an overall view of your campaign open and click rates. The navigation menu to the left allows you to focus on specific campaigns and get more detailed information that way. Click on Shortcuts to locate detailed information on click rates, subscribers, bounce rates, link clicks, and more.
One issue with Aweber in this arena is the lack of ability to import subscribers from elsewhere (Gmail, LinkedIn, Outlook, QuickBooks, etc.). However, if you start with Aweber and don’t need to import subscribers, it’s a perfectly fine option to use.
Not collecting email addresses yet?
You absolutely have to give your website visitors an option to subscribe to your email newsletter or mailing list. Building your email list may turn out to be the most valuable marketing action you’ve taken so far.
When someone voluntarily gives their email address and contact information over to a company or blog, they’re clearly quite interested in the services or information offered. These are some of the hottest leads you’ll find online.
Make sure your signup form is easily accessible and visible from every page on your website if you’re serious about earning new subscribers. Customize your signup form to better appeal to your visitors and add some branded images to make it flow better within your website.
It’s simple to find subscriber details no matter what email marketing tool you’re using. If you’re looking to compare and contrast the top email marketing tools, check out the related blog posts below.