Startup businesses really have to focus their efforts on marketing. It’s important to attract customers and yet it’s one of the most challenging parts of running a startup business. Without a marketing background, you have to rely on common sense and coming up with ways to avoid going with recommended and expensive marketing techniques.
If you know yourself, know your customers and can make yourself visible, you’re on a great path to being able to market your startup. Be sure to set a budget that you can stick to and try free things like asking your current customers for referrals. Here is a look at four main ways to market your startup business for those that don’t know much about marketing.
Do you know yourself?
It’s important that you know yourself and your business. Take the time to really understand and become an expert in what you and your business is all about. Your product or service should be special, unique and stand out from other companies or similar products and services. What makes you great? What makes you different? How can you differentiate yourself from the competition? You should have a clear mission, clear values portrayed in how you conduct your business and from there you can see a framework for positioning your business.
Who is your audience?
Who is going to benefit from what you have to offer? You need to understand who would want to buy your product or service. Make it clear to yourself and the world that your business is targeting, whether it be almost anybody, just women, just single men or teenagers.
You need to market to your prime audience and once you’ve determined your market segment, it will be a breeze to figure out ways to reach those potential customers. For example if you are marketing to new moms, you’ll be able to market to them through baby expos, baby retailers and by setting up a mommy blog.
Make sure you have a clear budget
It’s important that you have a budget set aside strictly for marketing purposes. Make a marketing plan and have a fixed budget for this portion of your business. It’ll be easier to turn down expensive marketing activities, advertising scams that are geared towards new businesses and telephone solicitors that want to work with you.
Don’t fall for any deals that sound too good to be true and work on as many advertising techniques that won’t cost much (such as marketing through social media and word-of-mouth). By thanking your current customers for their business, you could use that same opportunity to ask them for referrals or for their input on any recommendations or testimonials they want to share on their experience.
It’s important to be visible in the community and online so that people can learn about your business. A website is perfect for a new business but it’s no good if you don’t take the time to get creative and make your company look attractive. Focus on an attractive design, a compelling offer and make sure your contact details are readily available. Be sure to do this on promotional materials such as leaflets and flyers you hand out or take to trade shows too.
Use these four tips to really market your startup business the best possible way.