If you haven’t thought much about opening day for the new business, it’s time to start prepping. Your concept is coming to life and your brand is about to open for business. Whether it’s a fantastic product you’ve created or a service that people will love, getting your business put together was only just the beginning. It’s time to introduce the world to what you have to offer.
Once you’ve gotten your startup capital, permits and licenses in place, and your equipment or workspace is ready to go, it’s time to open to the public. Here is a look at how to prepare for opening day for the business from planning a grand event to marketing just right.
A big “grand opening” event
It’s time to throw a big bash for your grand opening to the public. Make it a big deal by inviting the public to a grand opening event. Plan a great event that will allow foot traffic to see you on your first day. It’ll be the perfect way to make a good impression to the community. Simply send out some postcards with images that pop to let other businesses and homes in the area know about the event.
You’ll want to make sure to note what your hours will be, that it’s a “grand opening” event, and if you’ll be providing food or refreshments. You should definitely use email to your advantage too because not everyone will see the postcard but your friends and family can be sure to pass on an email to everyone they know.
Get on social media
Make sure you’ve set up your social media accounts before opening day. If you were to open up and you had no social media presence, your new customers may have no way to find you later to follow you online, stay in tuned with promotions, and let their friends know about the great new store that opened up. They may even want to tag you in a status update or photo and without a social media profile, they will have no way to do so.
Plus, you would hate to find out later that someone already has your business name on social media. You can start sharing content later; simply make sure you’ve taken the time to set up a page on Facebook, Twitter, Pinterest, Instagram, Google+, and Snapchat. These will work great along with your website to promote your brand down the line.
It’s time to market
You’ll be marketing your grand opening event with postcards and emails but that is only the beginning. You’ll have to start marketing daily to get your brand noticed in the public. Some people may not have seen any of the announcements about your grand opening event and they may not have heard of you yet. Start marketing through press releases, social media, blogging on your website, and any other formats. It’s a great time to announce to the public about your brand and any promotions that will be offered right away.
Lastly, make sure you’ve activated a merchant account before the grand opening. You would hate to be flooded with customers and they are ready to purchase your product just for them to find out that there is no way for you to accept credit cards.
Having a merchant account is really important for opening day since most people forget cash at home. You need to be prepared to accept a sale in any form of currency, so set up your merchant account and get a card reader that will read the newest EMV cards.
These are the best ways to prepare your business for opening day. You want to make the best first impression you can with the community.