If you haven’t started planning your marketing campaigns and strategies for the holidays yet, now is the time to get started. This post will outline a few different ideas and tips for creating outstanding holiday marketing plans and campaigns.
You can’t treat marketing plans for the holidays the same way you’d treat other marketing plans. Holidays are an emotional time for most people, and the most effective holiday marketing campaigns rely on sharing an emotional connection with your audience.
Here’s how to start getting your marketing plans for the holidays in order.
Got Marketing Plans for the Holidays?
Tap into emotion
The holidays are an emotional time for most, and that means your marketing plans for holidays should revolve around tapping into that emotion (in a good way). You know that your audience is thinking a lot about finances and what gifts and expenses they’ll be able to afford during this time, so a campaign that sympathizes with the stress of holiday budgeting could be a clever move for, say, a financial institution that offers special holiday lending.
Make your campaigns relevant
Marketing campaigns around the holidays risk looking “random” in comparison to your other campaigns and content. You can make sure your holiday marketing is relevant to your audience and to your brand by basing your campaigns off topics and themes you’re already focusing on the rest of the year. For us, it’s helping our clients save valuable time. That theme becomes even more important during the holidays, so it’s something we talk about in our campaigns to stay relevant.
Understand your audience’s holiday needs and worries
As mentioned above, the holiday season ignites a host of worries and stresses for most of us. Your job as a business owner is to anticipate those needs, worries, and stresses – then market to them. Offer your solutions for their problems in meaningful ways. Show how others are solving their problems using your business. Sympathize with seasonal worries you know your audience is dealing with (that you may be dealing with, too) for holiday marketing campaigns.
Think in themes instead of topics
Your marketing plans for the holidays don’t need to have a specific topic – instead, they need to revolve around a broader theme that is rooted deeply in your company’s mission, culture, product, team, etc. A company might create a group of marketing campaigns for the holidays based on the theme of giving. It works because it is relevant for Thanksgiving, Christmas, Hanukkah, and even the new year. You can easily design holiday-specific campaigns that all revolve around the main theme of giving, which makes your job much easier.
Marketing plans for the holidays don’t have to be the same year after year. Take these points into consideration as you plan your campaigns for the season and don’t forget to create some type of discount, deal, or promotion to entice your customers to respond to your campaigns. If you plan your holiday marketing campaigns correctly, you’ll be bringing new leads and increased sales into your business throughout the season and into the new year.