When growing your business, it’s essential to have an established online presence. Being active on social media and regularly updating your blog aren’t enough. You need to focus on search marketing to truly grow your business and create a strategy to rank your business higher in related searches.
There are many things you can do to optimize your site and strengthen your online presence to put your business in front of more potential customers.
Here are just a few of the ways your business will benefit from a search marketing strategy.
Growing your business with search marketing
With search marketing, the umbrella term over search engine optimization, you will optimize your site for keyword searches. Your goal is to have your business appear on the first page of the search results. This means that more potential customers will have the chance to see your business.
When your search marketing strategy is working, you will gain website traffic and sell more products or services. Your business can grow steadily when you focus on search marketing whether it’s local or internet-based.
Search marketing is budget-friendly
You don’t have to pay for search result ads if you know how to approach search marketing. With proper optimization of your website and content, it’s easy to skip several pages ahead in search results and be much more likely to be seen by your audience without spending an additional dime.
Search marketing can bring your business to page 1
Search result position is very important for a business hoping to grow and increase website traffic. Very few websites that show up on page 2 and beyond of search results are ever seen by searchers, so if you’re not currently ranking on the first page, you need to make some changes to your strategy.
A search marketing strategy is simple to track and see the progress of – how many positions or pages forward did your website move when you made changes? Even small businesses can get their website and content ranked on page 1 if they utilize the proper keywords and SEO techniques.
Search marketing connects you with targeted audiences
Concentrating on search marketing enables you to connect directly with targeted audiences using long tail keywords. Long tail keywords are 3 and 4 keyword phrases typed into a search engine that are quite specific, while short tail keywords are one-word keyword phrases. For example:
- Short tail keyword – Receptionist
- Long tail keyword – Hire a virtual receptionist
It’s very difficult to make it to page 1 of short tail keyword search results. Lots of companies and organizations are vying for that page because one word keywords are so broad and get lots of searches, i.e., lots of eyeballs.
It’s much easier and effective to make it to page 1 of long tail keyword search results because while fewer people are typing in those specific keywords, the ones that do are more likely to be your target audience and are therefore more likely to visit your website and purchase from you.
You don’t want a lot of people using broad search times to come to your site, decide it’s not for them, and increase your bounce and exit rates. You want a steady, slower stream of people coming to your site because they are specifically interested in what you’re selling. Growing your business just means increasing the size of that stream.