Cyber Monday is Black Friday’s cooler, younger cousin. Incredible deals are offered on an online-only basis, making it a better shopping option for introverts or anyone who isn’t crazy enough to brave the Black Friday pandemonium.
Most of the big box retailers participate in Cyber Monday, but even the smallest business can take advantage of the “holiday” by promoting an exciting Cyber Monday offer for customers. This option is great for online-only businesses who may have missed out on Black Friday sales boosts. Check out our guide to Cyber Monday for small businesses!
A Guide to Cyber Monday for Small Businesses
Come up with an enticing offer
The first step to making the most of Cyber Monday? Coming up with a great, enticing offer to attract customers. Black Friday has been a huge consumer hit for years, and Cyber Monday has been quickly gaining in popularity. By offering a great deal, you attract new customers to your website and have a chance to grab a piece of the Cyber Monday pie.
Example offers for Cyber Monday:
- Buy one, get one free items
- Percent off all items
- Dollar discount ($20 off purchase of $100+)
- Free gift with purchase
- Random percent discount at checkout
Tell everyone about your Cyber Monday deals
You can come up with the best, most enticing offer or promotion, but it won’t do much good if people don’t know about it. Tell everyone about your Cyber Monday deals by taking to various marketing channels and putting your deals on blast:
- Social media channels
- Your website
- Your email/subscriber list
- Your “on hold” promotions
Optimize for mobile visitors
Most of your Cyber Monday traffic will be users on mobile devices. You can see, then, why it’s so important that companies participating in Cyber Monday have a website that is optimized for mobile users! If your website looks great on the desktop but out of whack on a smartphone, you’re going to send potential customers packing in droves.
Before you post and market the great deals you’re running, ensure your website is optimized for mobile users so you don’t have people dropping off during the checkout process.
Provide plenty of payment options
One study found that 65.8% of online shoppers say they will only shop on websites that accept PayPal. Secure payment is very important to users who shop online – they don’t want to enter sensitive credit card information in a non-secure website where their information could potentially be stolen.
By offering the option to pay with PayPal as well as with all major credit cards, you ensure your customers can choose the payment option they feel most comfortable with and boost their odds of purchasing from you on Cyber Monday.
Reduce navigation options during checkout
Finally, a proven method to get people all the way through the checkout process is to reduce the visible navigation options during checkout. Ever notice when you’re shopping on a website like Target.com, once you add items to your cart and click checkout, it’s like you’re taken into a shopping cart vacuum.
The normal navigation options disappear and all you’re left with are the buttons to move forward in your checkout. That’s very clever because now, you’re more likely to keep clicking Next. Apply this principle on your website and you’ll see more customers completing checkout on Cyber Monday and after!