Text messaging has become highly popular, and it has even seeped into the business world. Some business owners use text more than calls, which may not be the most professional choice. The question most business people face today is whether they should send a text or make the phone call.
The right answer to this question may seem simple, but it really isn’t easy anymore. With a new generation of consumers preferring text over actual phone conversations, a call may seem intrusive. However, there are plenty of consumers that still prefer a phone conversation instead of text. Here are a few things to consider when it comes to text versus calling:
Why is this even a Debate?
Some may wonder why this is even up for debate, because they only believe in doing business over the phone. However, plenty of business has been done by text and will be done through text in the future. It’s a hot button topic for many small business owners and managers.
Consider the Situation
If you just need to confirm an address or other details, text messaging may actually work better. Sending an address via text means it’s accessible without the need to listen to a voicemail or find the notepad it was written on. Your client can easily access the address at any time right from their phone.
However, if the client has multiple questions or the deal has not been sealed, a phone call may be better. It’s hard to connect via text and it can be very easy to take something the wrong way. If the situation requires more than confirming or sending a few details, a phone call may be the more professional choice.
Evening the Competition
One of the biggest complaints for consumers is the type of service they receive. Many get sick of dealing with automated machines, voicemail, email and text. They would rather receive or make a phone call because it allows for all issues to be addressed quickly.
If you want to offer better service for your customers, don’t use text messaging at all. A phone call is far more personal and will help you even the competition with those in your industry providing less personalized service.
Less Passive Aggressive
Text messaging can come across to some as passive aggressive. It’s easy to ignore a text message, but not as easy to ignore a phone call. Don’t allow your business to seem passive agressive. Make sure you use an actual phone call to better serve your customers.
Conversation is Rare Today
With the massive growth of text messaging, email and social media, conversation is actually becoming a bit antiquated. It’s not every day that you receive a phone call from somebody that knows they can just send you a text message. While a text message may seem less intrusive, a phone call is far more personal.
Having a conversation with a person allows for a much better connection. It can make it easier to discuss details, get a feel for the business needs of the customer and even connect with them on a personal level. If you want to build better relationships with customers, use phone conversations over text messages all or most of the time.
There are many things businesses must consider with all the new technology. Text messaging versus a phone call is just one of the many issues you must consider when contacting potential customers and current customers.