Great inbound marketing is all about getting the phones ringing and forms filled out by good leads who are interested in your product or service. So, it makes sense to have a receptionist to facilitate your calls, right?
While there are options for making this process happen, lets look at what we are giving up if we have a bad receptionist in place.
How can you tell you’ve got a bad receptionist?
Not coming off as professional
Often, potential customers will explore the internet to find solutions to their problems. Once they know what they need to fix their problem, they start to look for who can provided it. So, let’s say that a potential customer has found you online and decided to call your company…and 3 others.
What is the very first impression of your company other than your website? Your receptionist. If your receptionist does not reflect well on the company, then phone calls generated from your inbound marketing efforts may have a less than desirable conversion rate and prospects may hang up and call the other three companies on their list.
Delay in your day-to-day
If you are a small shop, then answering the phone can take your team away from the tasks that are growing your business. We all know that once something breaks into our thoughts or interrupts our process, it can take a few minutes to realign the mind back into the task at hand.
If the tasks are complex, this becomes especially true. A receptionist can help to combat this. An excellent receptionist needs to know the business or at least be familiar enough that they can answer some frequently asked questions and immediately help the prospect or customer. This will save you time, and time is money, of course.
Finally, without having a dedicated person in place to field those calls, your leads may slip through your fingers. If prospects call and you’re not home, those good leads are calling other companies that have caught their eye. Your best opportunity to secure that prospect as a customer is gone.
Add this dilemma up over the course of a year and you could be missing thousands or even millions of dollars, depending on your market. Arming a pleasant and trained receptionist with answers to common questions that are asked in your industry can be the difference in landing more business.
While this may sound great, it isn’t always that easy. Sometimes it simply isn’t in the budget to hire another staff person or to inundate an existing staff member with yet another responsibility.
A bad receptionist will rob you of good leads. Don’t let this happen to your business!
To get the best of both worlds, a virtual receptionist may be the answer. Virtual receptionists can be trained on your business and are able to help customers even more than a simple answering service can. They are able to transfer the calls that you need to handle personally, while handling the calls that do not require your attention.
For more information on virtual receptionists, visit our FAQ page.
A special thanks to Blue Phoenix Creative for creating this guest post + title image for our blog!
About the Author
Joshua Farley is the owner of Blue Phoenix Creative. Connect with Joshua: