Did you know your virtual assistant is the one person working for you that can make time to handle your Facebook needs? You never seem to have time to check it or update and neither does your staff. It would make more sense to have the same person work on it every week anyhow. Facebook is really important for your business because it’s how you find new customers and interact with your current ones.
Plus, it’s the perfect way to share your blog posts and promote new products or big sales. Having your virtual assistant handle this job for you is a great way to make sure it’s handled, have someone help with your professional image, and to help you with the details you don’t have time for. Here is a look at how your virtual assistant can help out with your Facebook needs.
Your virtual assistant will handle the details
One of the problems with handling your own Facebook account is that you may not be as in tune with the standards and general guidelines of using the site. For example, your virtual assistant can help you set up a page with a proper account name, photo, and a detailed profile listing your email address, website link, phone number, and business interest.
You can’t just use a nickname that no one will find because Facebook’s terms of service say that a nickname or other moniker is not allowed. They’ll set up your page with your real name, set up your Facebook URL, and uploading a professional image for your page. That great headshot you use for business will look great on your profile picture and your virtual assistant can upload business images to your photo album to show off what your staff does. They can monitor to make sure nothing is going up that will give you a poor image, such as those hilarious holiday party photos.
Your virtual assistant will avoid spamming your friends
Even if you took the time to set up a great profile, do you know how to manage your activity and avoid seeming spammy? Your virtual assistant will know how to update and promote your brand without making you seem like someone spamming all of your friends. Tell your virtual assistant how often you want to promote the business on Facebook and if you want to focus on a certain product or service. They can set up a Facebook Fan Page to post about updates on the product line, new promotions, or industry news.
Why Facebook is so important and how it connects to your virtual assistant
Facebook is becoming the most visited site on the Web, even more so than Google. It tops the web just slightly above Google as the most visited site which means businesses need to take this information seriously. Making a great profile, promoting the brand, and staying relevant on social media is really important. Your virtual assistant is the perfect person to help you get it up and running while utilizing smart strategies to maintain it without you having to worry about it during your busy week.
Your virtual assistant will be able to connect your social media accounts such as tying your Facebook to your Twitter and linking your Twitter feed to your LinkedIn account. Your virtual assistant can tell everyone about a great new client, a huge project that was completed, or share about a great testimony you received. They can post about helpful advice, images showing off your new product, or simply conversational questions to engage your audience. Plus, your followers can get first dibs on promotions to motivate them to follow your social media accounts.
Knowing all this, it’s important that your Facebook page is set up, utilized, and strategized. Allowing your virtual assistant to take the reins is the perfect way to get it off your plate while still prioritizing this aspect of business.