Did you realize your social media is really important in the business world? It’s not as important which platform you use, but it’s really important that you make yourself known somewhere.
It’s ideal to join multiple sites but the top choices include Facebook, LinkedIn, Instagram, Twitter, and Pinterest.
If you’re not sure where to start, consider turning to a virtual assistant. Virtual assistants help manage your social media presence so you’re always reaching targeted people with your content.
You may have tried some of these sites casually to connect with your friends in your personal life but it’s becoming essential for businesses to join these sites as well.
Why would businesses need to have a social media presence? Along with the fact that everyone is on these sites, it’s the easiest and cheapest way to promote your brand, make yourself known to the community, and find your target audience.
Don’t give yourself a hard time if you don’t understand how to use these sites; you can hire a virtual assistant to manage your social media accounts. Here is a look at how a virtual assistant is going to become a huge help to you in the world of social media.
Why does social media matter to businesses?
You may still be scratching your head as to why it would matter if you use social media in your business. Not only is your competition already using social media to promote their businesses, but your customers want an easy way to keep in touch with you.
People use platforms like Twitter and Facebook to see what lunch specials are going on at their favorite restaurant, what products are being released by their favorite stores, and what new services are being offered at their hair salon, mechanic’s shop, and accountant’s office.
It’s an easy way to say “thanks” for great service, to complain about a poor experience, to ask questions about a service they recently bought, and to remember your brand on a weekly basis. Otherwise, you may fall by the way side while your competitor starts coming to mind because of their regularly hilarious status updates.
Virtual assistants help you stand out on social media, and that’s a positive thing for your business.
Do you always have great images to share and you’re hoping that people will share them with their friends? Virtual assistants help find the best, most shareable images to share on your social accounts.
Pinterest is the perfect place for images, how-to guides, and infographics to be shared. Twitter is a great way to send a quick hello to your followers to let them know you appreciate them and would love to have them stop in for your new promotion.
Google+ is a great way to send updates to your circles of clients, vendors, colleagues and otherwise. You should definitely use LinkedIn for connecting to other professionals and writing articles that prove you are an expert in the industry. Facebook is the simplest way to share images, videos, promotions, and connect with your clients in a public way.
What can a virtual assistant do for me on social media?
When you don’t really have the time or skill set to manage your social media accounts, it’s the perfect time to bring in a virtual assistant. They can build your online presence for you on a weekly basis where you don’t have to worry about it anymore.
You can focus on your business’s operations while your virtual assistant updates your status, retweets your customer’s tweets, shares that new product photo on Instagram, or searches for new connections on LinkedIn.
Stop stressing about how you are going to join social media, which sites to join, how to make them count, and what the differences are between all of the big ones. Let your virtual assistants help you handle your online presence so that you can focus on the tasks in front of you.
You don’t want to neglect having an online presence since it’s expected by your customers but you don’t have to be the one to figure out how to do it either.