The golf industry has been turned upside down over the past few decades. After huge growth, the economic downturn caused many cutbacks and even many courses to close. No longer to courses hire staff for the pro shop. Instead, they count on their assistant golf professionals and head golf professionals to cover the shop.
This isn’t the best way to run a golf course, as the golf professionals are better suited for providing lessons and actually taking care of planning outings and tournaments. However, many courses have done this in an effort to save money. There is a better way to take care of the pro shop, incoming calls and all the other tasks. Here’s how adding a virtual receptionist to your golf course team can really help your business.
Golf Professionals Don’t have to Answer the Phone
About 75% of the calls a golf course receives are to book a tee time, ask about the hours or location or some other type of general question. Your trained golf professionals should not be tied up all day answering these questions and setting tee times. You can hire a virtual receptionist to handle all of these general phone duties for your golf course.
Your virtual receptionist team can work within your computer system to set tee times and they can provide answers to many general questions. Of course, not all calls can be handled by a virtual receptionist. When somebody calls and really does need a golf professional because they need to book a tournament or for another reason, those calls can be transferred to the right person after the virtual receptionist has answered the call.
More Opportunity for Lessons, Clinics, Leagues and Tournaments
Golf professionals often don’t take the initiative to start leagues, teach clinics or find more tournaments for the course simply because they don’t have time. They are tied up on the phone most days instead of doing what they are well-trained to do.
If you have golf professionals that have graduated from one of the top golf schools in the country, such as the Golf Academy of America, they are trained to help you grow your business. However, if you tie them up with phone calls and other unnecessary tasks, they no longer have the time to build your business and get more people on the course.
Using a virtual receptionist for a large portion of your incoming phone calls will make it possible for the true golf professionals to drum up new business. They can still man the pro shop, but now they will be able to help those inside the business choose the right equipment, get set up for lessons or form a new league to play every week. They won’t be interrupted by the constant ringing of the phone, yet your tee time log will be packed with golfers ready to play.
No More 60-Hour Weeks
Many assistant and head golf professionals are over worked and never have time to actually play the game they love. They work 60 hours a week because golf courses feel like they need somebody on staff to answer the phones all the time. Sometimes, there are multiple professionals on the clock simply to answer the phones.
Instead of having your golf professionals answer the phones, have a virtual receptionist handle all your calls. This will ensure the golf professionals don’t have to work as many hours and can actually go out on the course with members and golfers. Members that know they get to play with the golf pro are always more excited to hit the course.
Better Member Service
Your members are the most important part of your business. If you want to grow your membership base and keep them happy, you need to have golf professionals that have time to provide great service to the members.
There are many benefits to adding a virtual receptionist to your golf course staff. You will actually get a full team of virtual receptionists to handle your calls, so you never have to worry about any missed calls. If you want to grow your business and free up your golf pros to better serve your members, a virtual receptionist service might just be the answer.