Taking your business from a small business to a global empire is a huge undertaking. There are many things involved; from having the right product to providing the best possible customer service.
Even if your goal isn’t to take over the world, you may still have a goal to build your business to the next level. Empathy is one of the most powerful ways to move a business forward. Here are some of the benefits you gain from showing empathy on the phone, in person and through all other types of communication.
A Willing Work Ethic
Business owners may think it’s dangerous to show emotion with employees. However, when you show empathy to the right people, they will respond with a willing work ethic. This type of work ethic can push your business forward with far more productivity in the same amount of time.
Of course, there are exceptions to every rule and you may discover that some will try to take advantage of your empathy. However, those that don’t will respond with loyalty and more productivity than you could ever imagine.
Loyalty from Customers
Empathy not only goes a long way with employees, but also customers. Even something as simple as sending a card when a big customer looses a loved one can go a very long way.
You can shine above your competition if the customer service staff you use empathizes with the issues of the customer. This could be over the phone or in person. Regardless of how the message is received, if customers feel as though your staff empathizes with their issue they will become loyal to you, especially if you resolve the issue.
Beneficial Business Relationships
When business owners work together in a mutually beneficial business relationship it has the ability to create something amazing. Relationships of this sort in which both parties feel as if they are getting what they want and need is derived out of empathy.
This type of empathy will not only help create a great relationship with the business you strike a deal with, but will also strengthen your reputation. When you work well with another business, they won’t be afraid to refer you to others looking for your product or service. Empathy can seal the deal and lead to a reputation of being somebody that is great to work with.
Gaining More Empathy in Your Customer Service Department
Maybe you don’t have an actual customer service department because you are still a small business or maybe you have a few employees handling your customer service. Regardless of who handles your customer service needs, they need to be trained to provide great empathy to customers.
If you provide customer service over the phone, it may be easier to hire a team of virtual receptionists. These individuals are professionally trained to provide empathy. Many already have a personality that makes showing empathy a natural part of who they are.
Because virtual receptionists are already professionally screened and trained, you don’t have to worry about the countless hours it may take to teach somebody how to be empathetic. You can make the virtual receptionists your customer service team and provide a higher level of service for all those working with your business.
Empathy has been proven to help customers and businesses truly connect. If you want to grow your business to the next level, provide empathy to both employees and customers.