With the holidays being here, it’s time to start reconsidering your marketing efforts. Are you utilizing this time of year wisely? People need to shop right now to get their holiday gifts list checked off for their loved ones anyhow, so why not encourage them to come shop with you? Whether you offer the perfect product that could be gifted this holiday season or your services would be the perfect way for people to show their loved ones they care, it’s time to market yourself the best you can right now.
It’s time to come up with the perfect promotional campaign before the holidays are over and doing so may be the perfect way to gain new customers and show your current ones how much you appreciate them. Here is a look at a few perfect ways to market your company during this joyful holiday season.
Get Santa to come visit
Perhaps you need to generate more foot traffic into your shop. The best way to do that is to give people a reason to stop in. Put out an announcement that Santa will be at your store to meet the kids and that a free photo opportunity will be available. Your current customers will be thrilled that you are finding a way to give back this season while prospective clients will hear about you when they are searching for a place to take their kids to Santa.
You’ll beat the temptation to go elsewhere as your Santa meeting is free, and you can show off your new product line in the background of the Santa experience. Offer a promotion where new clients that stop in for Santa get a discount on your products. If this sounds too expensive, you could ask for donations or simply count on the added business of prospective clients finding out about your business this way.
The simplest way to show appreciation to your current customers is to send out holiday cards this year. Show your appreciation by thanking them for their continued business and hopefully that postcard will end up on the refrigerator where guests in their home may see how great your business is. Consider making the postcard a promotional opportunity that first thanks your clients for their business this year and then offers a discount if they stop in with a new customer to check out your new product line.
Host a contest
Maybe this year is the time to add a little excitement by offering a photo contest. Since everyone is so into taking pictures and sharing their images on social media, it may be a great time to offer a photo contest with your company’s social media page. Ask your clients to send in pictures using your service or product and the best shots will be chosen as the winner.
Purchase a prize or offer free products to your winners so that the motivation is high to participate. It’s a great way to show prospective customers that your customers are happy using what you offer when they see the photos all over Facebook.
Another great option is to get on board the video marketing train that many companies are trying out. They are making videos for YouTube to show off their products and services in fun and quirky ways. Perhaps you could make the video about your staff to show how approachable you are as a business or you could come up with a hilarious video with a catchy tune.
If none of these ideas seems right for you, perhaps going a more charitable route is the right path for you. You could set up a toy or food drive to give back this holiday season while having a way to get customers to stop into your business. Make sure it is highly visible to attract members of the community to stop in. This could make your company look charitable and friendly.
Use these tips to make sure your business has a way to market itself successfully. With all of the steep competition during the holidays, it’s important to find a way to stand out and fall into the theme. People need somewhere to buy their gifts and your company needs to be on their mind.