You may have never thought of yourself as a brand but everyone actually builds their own personal brand as they gain experience through education, certifications and in their career. One problem that many individuals have is that their personal brand may not evoke enough professionalism.
Whether it’s something as simple you’re still using your old email address from high school that could be offensive to others or your online profile image looks like something that came from a weekend outdoors rather than something that was taken in an office setting.
It’s important to appear professional with your personal brand in all of the details from the way you sign off emails to the voice you use online. Here is a look at simple ways to improve your personal brand by being more professional.
When you update social media, do you skip out on using proper grammar or spelling because you figure it’s just a social media page; what is the harm? Your grammar is actually incredibly important because those that see you using sloppy or improper grammar will assume you do so in business too.
This especially applies to LinkedIn, the profile site for the working professional to network with other professionals. Good grammar used on your state updates and throughout your profile shows that you care about the details, you follow through and you are a professional person.
While you may not have though it mattered in today’s fast-paced, constantly connected world, it’s a big giveaway at how you handle yourself professionally. Fix that profile before another potential employer avoids communicating with you because you seem unprofessional or uneducated.
Your email address
Are you using an old email address that you made up in high school and have never parted with? Your personal brand is not supposed to be one in which you hold on to the past; it’s supposed to be about growth, change and professionalism.
You should invest in a website and create an email address with that site in order to improve your personal brand. Delete your old email address of email@example.com or firstname.lastname@example.org. Instead, choose something professional that relates to your name, your business or your title. You should be using an email address from the website you work with like Hotmail, Yahoo or Live rather than one from the college you once attended.
Once you’ve squared away those issues, think about the social media updates you are sharing. Are you posting professional updates or are you posting about personal issues and negative opinions? Keep your posts light-hearted, relevant and professional that will appeal to a large audience. Make sure your posts are timed well because posting during business hours may make you appear to be busier with your social life than your business life.
If you update your social media from an event or meeting about the event or meeting you’re attending, it will look great on your part because you are sharing information about the event. If you’re posting online about something else during the event, it will make you appear to be unprofessional at the event. Be careful when you post and what you are posting about to always reflect well on you and your company.
Are your social media and email photos one with you and your family? Are they pictures of you relaxing on the weekend with your dog? Your profile and other pictures online should not be anything other than a professional ensemble and headshot.
A suit and tie is great outfit for your online photos but anything professional will be acceptable. You don’t want a photo inside a car, with other people or dressed down as those will all make you look sloppy and unprofessional.
Your audio brand
You may have never realized that you have an audio brand as well. This means that the audio that is associated with you. For example, what music plays when someone calls your phone? When you present at a meeting, do you choose music to sync up to the slideshow and is it offensive? What is the
“hold” music you’ve chosen for callers?
All of these types of audio make a difference and evoke emotional reactions with others. Make sure you are reflecting your personal brand well with your audio brand as well.
Use these tips to improve your professional presence online so that your personal brand can grow and attract others.