Online customer reviews have become vital to many businesses. Without great reviews, potential customers may not know if they can trust your business. However, with plenty of positive reviews, they won’t struggle to find the trust to use your business product or service.
Getting reviews can be difficult if you’ve never done it before. It can be awkward to ask customers to review your business. Here are a few simple ways you can get customers to leave glowing reviews online.
Make Leaving a Review Easy
You may want to see positive reviews on Yelp, MerchantCircle and other online review sites, but you cannot trust that customers will do this on their own. However, if you make the path to leaving a review easy, they are more likely to take a few minutes to leave you a great review.
You can make the path easy by adding a link to your profiles on sites, such as Yelp and MerchantCircle. This could be sent to them in a thank you email after making an online purchase or placed on the thank you page.
Another great way to make it easy to get more reviews is to include the URL of your listing on the review site on your business card. Then, when you ask them to leave a review, they will know where to go and won’t have to search for your business.
We have all seen surveys that offer a free product or service if you take it. Usually, it’s a small value, but enough to entice a person to take a few minutes and fill out a survey. You can do the same thing to get more customer reviews.
Many companies use incentivized reviews to get customers to leave positive feedback. They may offer a discount off the next purchase or a small gift if they leave a review.
Another great way to incentive the review process is to hold a contest. You can make the prize something expensive, such as a large gift card or a laptop computer. Then, when somebody leaves a review, they get entered into the drawing.
Many top CEOs believe the best way to get customer reviews is to simply ask. When you ask for a review, a customer is more likely to actually review your business than if you leave it up to them.
Training your staff to make asking a customer for a review a part of their regular routine will go a long way. They can point the customer to a specific review site or give them a survey to take after the transaction. However you decide to handle the review process, when you make asking a part of the routine, you will see more reviews about your company online.
Gaining customer reviews makes a big difference in today’s business world. If you want to get more positive reviews about your company, use the tips above and make sure you implement asking for reviews as a normal thing. This will go a long way to building a great reputation for your company.