Are you looking for more ways to give back to your customers? You may look at other businesses and how they are giving back to their customer in the form of a service souvenir. For example, spectator sports, circuses, and even a family reunion will have some sort of token of gratitude to take home with you. It’s a great way to remember the experience and reminisce later.
You may have purchased a souvenir on a trip to remember the joy of Disneyworld, skiing in the mountains, or a visit to the beach. Businesses are starting to take this concept and make it a way for customers to remember their brand, such as through a magnet they can hang on the fridge, an extra gift that can go along with a purchase they are making such as a complimentary tie with that new suit, or a makeup kit for the ladies that purchase something from their favorite department store.
Here is a look at how you can give a customer service souvenir and really make your customers smile as they leave, remember you when they get home, and feel treated well for days to come.
Who is already doing this?
Many stores have already started doing this in which a gift is included in a purchase if a certain item was being purchased, a certain dollar amount was being spent, or you shopped on a certain day. For example, Nordstrom has become famous for their souvenirs because they try to find ways to add to a customer’s purchase that might go beyond what they can afford that day.
If you bought a sports jacket from Nordstrom and let the sales rep know that you are going to an interview, they might gift you with the slacks or a tie to match. If it were for a vacation, your sales rep may gift you some dress shorts for the occasion. In some cases, they don’t even tell the customer they are doing it and just sneak in something like a set of collar stays that won’t be discovered until they are at home and realizing they forgot to purchase that. It leaves the customer feeling relieved, special, and that the store they just shopped at goes above and beyond.
What type of gift should I include?
The goal behind a customer service souvenir is to choose something that is simple, appropriate, and unexpected. You can make it count by choosing something that will make your customer want to return to shop again, such as a birthday card with a discount for that customer’s favorite drink, an accessory for an outfit that wasn’t mentioned and will be appreciated later, or a personalized message on a product that was discussed while a customer was in the store such as a plant or pet accessory.
Your customers will end up telling their friends about the unique gift they received and it will not only reinforce the customer’s desire to return but it will impress friends and family as they hear about how your brand goes above and beyond.
A simple and appropriate souvenir is the perfect way to inspire your customers, leave them with a smile on their face, and to create a story that will be shared. Consider unique ways you can gift to your customers by secretly adding to their bag, by personalizing an item to be received later, or by adding a complimentary gift while you’re helping them one on one. It will go the extra mile that can pay you back two fold.