Going the extra mile means walking a little longer, sweating a little more, and leaving your legs a bit more weary. So why go the extra mile for your customers?
Going the extra mile for your customers may be the reason they come back to you for a service or product over the competition. Gain customer loyalty by going the extra mile and watch your sales increase while customers spread positive remarks through word of mouth.
When a customer receives exceptional service beyond what they ever expected to get, you can bet they are going to tell their friends or family what an unusually great experience they had. That could add much more value to your company than thousands of dollars in the advertising would. How can you go the extra mile and give your company a great reputation? Here are some tips to do this and stand out from the competition.
Beating the competition by doing more
The only way to truly beat your competitors is to either offer the lowest price or to have better quality of service. If customers choose you over the competitors because of a lower price, this does not give them much motivation to remain loyal in the future. They will simply look for the lowest price next time they need the product or service.
A salesman will fail if they make customer service an unnecessary part of the job and view it as something that should be handled by a customer service rep in the company. What salesmen should be doing is going the extra mile as often as possible because it’s going to make them and your company stand out in the crowd. In most cases, a customer is happier to pay the higher price if they are getting great service in exchange.
How to go the extra mile
If you’re ready to see customer loyalty increase, your sales go up and your positive approach get spread by word of mouth, you should start learning the ways to go the extra mile with each customer you encounter. Every time you receive a customer service request, make it a top priority and handle it quickly.
Mail handwritten thank you notes after you’ve met with a customer so that they remember you when you get home. Make a phone call to a few customers each day to make sure all of their service requirements have been fulfilled and to see if they could use any more help. Follow-up calls made quickly after a customer has contacted you will be appreciated and will show you’re eagerness to help.
You could even take some of your best customers to lunch to strengthen the relationship and build a rapport. Always think outside of the box of how you can help improve the quality or quantity of the service you’re providing.
It’s the little things
Sometimes it’s more than a phone call, a follow-up thank you card, and a job done quickly. It’s the little things that make your customers notice your company works differently than the rest. When your customer calls in for help, don’t just transfer the call to the person they need to speak with.
Instead, do a warm call transfer where the person that the call is transferred to is informed of the situation while your customer waits so that there is no need to repeat the situation again. If your customer arrives to your store looking for help, walk them to the area they need rather than offering directions.
Always ask if there is anything else you can do for your customer. When they call for an appointment, let them pick a time first before advising what times are available and always thank your customers for calling, shopping, or doing business with you.
Use these tips to go the extra mile for your customers and earn their loyal business.