Sometimes there is one thing that is preventing you from attracting new business and retaining the business you currently have. A lack of consistency can be the one thing that comes into play when you are starting to struggle with keeping your customers as repeat customers and enticing new customers to purchase from you. Have you ever really sat down with your whole team including your sales staff, operations, partners, and executives to see if everyone is on the same page?
You could all be selling the same product or service and working with the same customers, but without a consistent experience between all of you and any number of your locations, your customers can’t count on you. They never know what to expect when it comes to their next visit, the next customer service experience, or the next time they try to cash in on the service they purchased.
If you can develop consistency in your business operations in all of your locations throughout every person on your team, then you will be set up to retain business and attract new business. Here is a look at how it can be done.
Why is consistency so important?
Consistency in business is like the lifeblood of your success. Your clients need to count on you and want to enjoy a consistent experience. The reason many companies fail to accomplish this is because it’s hard to implement consistency.
It requires regular efforts, great communication, and regular review. Customers want to come to you knowing that you will always have the item in stock that they want, that the item they want will be shipped to the same standards, and that the information will always be the same when a service is offered. This is even harder when you work out of multiple locations.
Make it the priority
You can fix the problem by making it a top priority in your company. Make it a part of your business model from the start since you already know that customers like predictability. Your customers know that they will get consistency whenever they enter a Starbucks or McDonalds, regardless of the location they are in, and they want that from you as well.
Benefits of consistency
When you do deliver consistency, just like how you can expect to tell Starbucks your name for your cup and McDonalds will always offer that great dollar menu, clients love it. They will want to return time and time again, and then they will want to tell their friends about you. You can’t beat the free advertisement of your brand that comes with offering a great experience.
If you can manage to offer consistency behind your brand, you’ll start to see how it benefits you in addition to pleasing your customers. You’ll find that it sets you apart from the competition because most companies struggle with consistency as it is. You’ll also notice that your operations will be easier to scale because when a practice of service one customer goes well and you offer that exact service to the next and the next, it will be easy for it to start small and grow quickly.
If you can find consistency in a world of inconsistency, your business will not only retain your customers but will easily attract new ones.